Thanks to our hosts: The U.S. Navy and TurboTax
We were honored that the U.S. Navy could host the case study presentations at their Naval Base in San Diego, CA.
Special thanks also to Intuit’s TurboTax for opening their headquarters to host the Member Meeting on the second day. This meeting would not have been possible without the help from Scott Gulbransen, Sr. Manager of PR and Social Media, and the entire TurboTax team.
Featuring pre-conference case studies from:
Scott McIlnay, Director of Emerging Media Integration
Christine Morrison, Social Media Marketing Manager
Alexandra Wheeler, Director of Digital Strategy, and Matthew Guiste, Category Manager
Rhonda Crawford, VP of Member Communications
Greg Piche, Social Network Architect
Kelly Thul, Director of Communication Services
Joyce Munoz, Group Manager of Interactive Marketing
Michelle Van Valkenburg, Director of Marketing and Communications
What the meeting was like
Nearly 50 members attended this Member Meeting at Intuit’s TurboTax headquarters in sunny San Diego.
Our morning focus was on building social media to scale, and we heard plenty of discussion on the benefits and drawbacks of a centralized social media department versus a cross-departmental management style.
After a tour of the TurboTax campus, we had a dozen small-group sessions in the afternoon, covering topics like finding influencers and working with legal. Author and speaker Harry Paul stopped by to wrap up our day with a private conversation.
Our guest speaker: Harry Paul
Harry Paul is the bestselling co-author of six books, including FISH! A Remarkable Way To Boost Morale and Improve Results.
Harry specializes in helping create a culture where people get excited about going to work and working hard; a culture that meets the challenges of today’s complex workplace. Harry has over 25 years of business experience in sales, marketing, and management training.
He served as a senior vice president for the Ken Blanchard Companies where he worked closely with Dr. Ken Blanchard, coauthor of The One Minute Manager.