Member Meeting 7
November 10-11, 2009

Focus on: Measurement and ROI

Thanks to our hosts: Newell Rubbermaid and The Coca-Cola Company

Newell Rubbermaid and Coca-Cola

We were honored that Newell Rubbermaid could host the case study presentations at their headquarters in Atlanta, GA.

Special thanks also to The Coca-Cola Company for opening their world headquarters’ doors to host the Member Meeting on the second day.

Featuring pre-conference case studies from:

Newell Rubbermaid

Bert DuMars, VP of E-Business & Interactive Marketing

Learn how Newell Rubbermaid structures their social media strategy from a multi-brand perspective.

Coca Cola

Adam Brown, Group Director of Digital Media

Learn how Coca-Cola is engaging fans through social media and their Expedition 260 program.


Nick Ayres, New Media & Content Manager, and Sarah Molinari, Corporate Communications Manager

Learn how The Home Depot got started — and continues to manage — their social media program.


Debbie Curtis-Magley, Manager of Corporate Public Relations

Learn how UPS uses social media to defend their brand online.

ConAgra Foods

Stephanie Moritz, Senior Director of Public Relations

Learn how ConAgra Foods is embracing a social media culture.


Seth Miller, Senior Manager of Digital Marketing

Learn how traditional media company Turner Broadcasting System is thriving in the social media era.

Avery Dennison

Joyce Munoz, Group Manager of Interactive Marketing

Learn how Avery Dennison has integrated social media on all levels, from executive buy-in to developing policy.


Yann Gourvennec, Head of Internet & Digital Media

Learn how network and IT provider Orange Business Services enhances their social media content with video.


Valeria Maltoni, Director of Marketing Communications

Learn how SunGard developed internal social media as a global software and IT firm.

What the meeting was like

More than 50 members attended this Member Meeting at Coca-Cola’s world headquarters in Atlanta, Georgia. Our morning conversation focused on measuring social media, with discussion about which tools to use, what metrics matter most, and how best to make the ROI argument.

In the afternoon, we had 12 breakout sessions for members to discuss topics like the FTC’s new Advertising Guides, global social media strategies, and government advocacy.

We finished the day with a private conversation with Coca-Cola’s Global VP of Design, David Butler.

Our guest speaker: David Butler

Coca-Cola’s Global VP of Design, David Butler, is responsible for leading the global design function and building a design culture for the Coca-Cola Company. He preaches that design can impact many facets of a company’s branding: develop a greater sense of authenticity, create sustainable desire, grow reputation, and create efficiencies that develop with scale.

After graduating from the University of South Florida, Butler immediately got to work on brand identity for large companies: first at Melia Design Group, with clients like Turner Broadcasting and Federated Department Stores; then at Copeland Hirther (now Iconologic), leading a team of designers for clients such as AT&T, Delta, Chick-Fil-A, and the 1996 Olympic Games; and Sapient, where he built the agency’s Brand Strategy arm. Notable clients include United Airlines, Caterpillar, Nissan, and Gucci.