Thanks to our host: General Mills
We were thrilled that General Mills hosted the case study presentations at their headquarters in the Minneapolis suburb of Golden Valley, MN.
Special thanks to member Mark Addicks for helping make our meeting possible.
Featuring pre-conference case studies from:
Scott Monty, Global Digital and Multimedia Communications Manager
Suraya Bliss, Senior Director of Corporate Web Properties, and Dave Tovar, Senior Director of Digital Communications and PR
Heather Oldani, Senior Director of Communications, and Steve Wilson, Senior Director of Global Web Communications
Lee Aase, Social Media Manager
Matthew Lehman, Web Experience Director
Allan Schoenberg, Director of Corporate Communications
Sean Cheyney, VP of Marketing and Business Development
What the meeting was like
We had a remarkable day high atop Minneapolis for this Member Meeting. 20 attendees from 17 different companies gathered at the Millennium Hotel Minneapolis.
Our morning conversation focused on crisis management and social media: when to respond, when to stay quiet, and managing internal and external expectations. Robust afternoon breakouts covered a wide variety of topics, including measuring ROI, building a social media team, and BtoB strategies.
We finished the day with a private conversation with Cali Ressler and Jody Thompson, the creators of ROWE: Results‐Only Work
Our guest speakers: Cali Ressler and Jody Thompson
Cali Ressler and Jody Thompson created the Results-Only Work Environment from within the bowels of Corporate America – while at the same time, juggling families, careers and all the other demands of life.
They recognize that the traditional solution of flexible schedules is not the answer to managing life’s many twists and turns. Work sucked. So they set out to fix it, and they share their philosophies in the new book, Why Works Sucks: And How to Fix It.