Member Meeting 5
June 23-24, 2009
San Francisco

Focus on: Your employees and social media

Featuring pre-conference case studies from:


Joshua Karpf, Manager of Digital Communications

Learn how PepsiCo is using social media to connect with their fans both online and off.

Wells Fargo

Joel Nathanson, VP of Social Media Programs, Experimental Marketing

Learn how Wells Fargo used social media to communicate during a financial crisis.


Lionel Menchaca, Chief Blogger

Learn how Dell uses social media to blend community and e-commerce.

Kaiser Permanente

Hilary Weber, Director of Internet Marketing Services

Learn how the nation’s largest managed-care organization uses social media for internal collaboration.


Jeanette Gibson, Director of New Media Corporate Communications

Learn how Cisco engages customers, partners, and press with social media.


Mark Yolton, SVP of SAP Community Network

Learn how vibrant communities fuel SAP’s customer-focused ecosystem.


Kira Wampler, Small Business Division’s Word of Mouth and Social Media Leader

Learn how Intuit is winning amidst the “new normal” of a social media culture.

General Mills

David Witt, Public Relations Manager

Learn how General Mills uses social media to connect with young moms and keep them updated on new products.

What the meeting was like

More than 20 members flocked to the Presidio Trust’s Golden Gate Club in San Francisco for our fifth meeting. We spent the first part of the day discussing best practices for training employees, including issues like developing social media policies and guidelines, drawing the line between personal and professional accounts, and dealing with legal and HR.

Some of our more senior members — Cisco’s Jeanette Gibson, Intel’s Bob Duffy, and Dell’s Lionel Menchaca — served as a panel to explain their experiences in these matters.

Our afternoon included various breakout sessions, with topics ranging from building a Twitter strategy to breaking down silos.

The day concluded with an informal conversation with Craig Newmark, founder of

Our guest speaker: Craig Newmark

Craig Newmark is the ‘Craig’ of Craigslist, the founder of the non-commercial centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Craig speaks on the future of online community and commerce, as one of its most successful innovators and practitioners.

Called “The Wizard of the Local” by Time Magazine, Craig was named to its 2005 Time 100. He was named Person of the Year at the 9th Annual Webby Awards, also in 2005, and in 2008 Business Week named him one of the 25 Most Influential People on the Web.