Member Meeting 46

May 16-17 • New York

Conversations you can’t have anywhere else.

Wednesday, May 16



12:00 PM Opening Discussion with Lunch
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 46.
12:50 PM Choose Your Show & Tell Talk and Head to the Room

Show & Tells

1:00 PM Mapping the social customer journey to build more customer delight

Geoff Morgan and Mark Obee, Intuit

Social plays a role in building durable relationships at every step of the customer journey, from initial brand awareness to purchase, care, and advocacy. Intuit’s Geoff and Mark will share how QuickBooks mapped the journey, the changes they needed to make to their business to deliver on those uncovered opportunities, and how the social team now works holistically across the broader organization to deliver measurable customer delight and business value.

Advanced social media listening strategies

Brian Wright, Wells Fargo

Advanced social listening refers to the internal capabilities that enable brands to understand the voice of the consumer using social listening tools and techniques which consist of real-time social listening, deep social listening, and command center technology and visualizations. Learn how Wells Fargo uses advanced social media listening to create systems for consumer insights, influence action and predict trends, and develop a strong internal identity as a team.

1:30 PM Switch Rooms
1:45 PM Marketing like a Lannister: Lessons from Comic-Con

Jaci Twidwell, Hallmark

Thinking beyond the booth. Learn Hallmark’s three-step process to amplify event marketing through public relations and social media to drive results.

Social media intelligence

Ryan Bujeker, United

Learn how United established a dedicated in-house, 24/7 social media listening capability to protect and elevate brand reputation.

2:15 PM Switch Rooms
2:30 PM Brand marketing and paid social at Autodesk

Blake Menezes, Autodesk

Learn about the relationship between brand marketing and paid social at Autodesk.

Engaging executives/C-suite on social

Katja Halverson, Boeing

Learn how Boeing overcame a risk-averse culture and encouraged the C-suite to become engaged on social media.

3:00 PM Snack Break
3:30 PM Employee advocacy: The whys, the whats, and the hows

Laura Lee, Nestle Purina Petcare

Why is employee advocacy so important now more than ever? How much work is it? What does it take to get an advocacy program going? Do you need to use a tool for employee advocacy? We’ll get all the questions answered in this session with Nestle Purina Petcare.

Closing the gap between marketing and sales: Effective social selling and content marketing

Jim O’Brien and Seth Brewer, Travelers Insurance

Social selling and account-based marketing both promise to help marketing and sales align on the same goals. Learn how the marketing team at Travelers Insurance is helping empower field sales teams and agents with digital strategies and content that they can employ today to strengthen relationships and help improve sales outcomes.

4:00 PM Switch Rooms
4:15 PM How to meet your content creation needs beyond agency resources

Nicole Bohorad, Rite Aid

Have you ever wanted to create content for either a last-minute need or to test out a new format or channel, but tasking your agency to deliver would take too much time and not enough expertise? This session will cover how to tap into nimble, new resources outside of your agency without having to sign on a long-term vendor or new service agreement. As long as you’re committed to paid advertising, you can get new creative using more nimble resources geared to your goals.

Beyond the social media policy: Training 40,000 employees

Alina Vargas, Medtronic

Hear how Medtronic went from social media guidelines to official policy, and on to mandatory policy training for 40,000+ employees around the world. Regulated environment or not, you’ll learn how they managed to train (almost) everyone on personal and business social media usage.

Time to unwind and make friends!

5:00 PM Member Dinner

Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, May 17


Rise and Shine!

8:00 AM Opening Discussions with Breakfast
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).

Member-Led Discussions

9:00 AM Member-Led Discussions

We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Past topics have included:

  • Social governance
  • Measuring BtoB key messages
  • Managing your CoE
  • Facebook News Feed changes
  • Small team/budget tactics
  • Brand marketing and paid social
  • Employees as social ambassadors
  • Advancing your career
9:30 AM Switch Rooms
9:40 AM Member-Led Discussions

Topics coming soon

10:10 AM Snack Break
10:40 AM Member-Led Discussions

Topics coming soon

11:10 AM Switch Rooms
11:20 AM Member-Led Discussions

Topics coming soon

11:50 AM Head to Lunch

Let’s Eat!

12:00 PM Lunch Discussions


1:00 PM Unconference Introduction

Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about.

1:10 PM Unconference Round 1
1:40 PM Break
1:50 PM Unconference Round 2
2:20 PM Snack Break
2:50 PM Unconference Round 3
3:20 PM Break
3:30 PM Unconference Round 4
4:00 PM Head to Guest Speaker

Guest Speaker

4:10 PM Guest Speaker: Coming soon
5:00 PM Adjourn

See you next time!

Register Here