Member Meeting 43

San Francisco • April 26-27, 2017

Conversations you can’t have anywhere else.

Wednesday, April 26



12:00 PM Lunch Discussions
Get here early and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 43.

Show & Tells

1:00 PM Using social to build and protect company reputation in today’s political climate

Danielle Samaniego, Levi Strauss & Co.

Learn how Levi Strauss & Co. is staying authentic to their company’s values and taking a stance in social media for what they believe in.

Bots and social: A marriage, or just a fling?

David Schoonover, Kia Motors

Learn how Kia Motors is leveraging chatbots in social media.

1:30 PM Break
1:40 PM Incorporating AI into marketing

LaSandra Brill, NVIDIA

Learn how NVIDIA is incorporating AI into their social media marketing strategy.

High demands for engagement: Our strategy for dev voice

Saralyn Smith, Blizzard Entertainment

Learn how Blizzard Entertainment’s social media strategy is evolving to give their developers a voice in their gaming communities.

2:10 PM Big Break


2:40 PM Unconference Introduction
2:50 PM Unconference Round 1
3:20 PM Break
3:30 PM Unconference Round 2
4:00 PM Break
4:10 PM Unconference Round 3

Time to unwind and make friends!

5:00 PM Member Dinner at the Presidio Bowling Center

Following our afternoon of conversations and Show & Tell talks, we’ll grab dinner and drinks together at a bowling alley nearby. It’ll be a great way to connect with other members and continue the conversations. (And don’t worry, we’re all just as bad as you are.)

Thursday, April 27


Rise and Shine!

8:00 AM Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.

Show & Tells

9:00 AM BtoB social media

Beth Teague, Bank of the West

Learn how Bank of the West is navigating BtoB social media and seeing impressive results with fun and creative campaigns.

Shifting to brand advocacy

Matt Wolpin, Juniper Networks

Learn how Juniper Networks convinced its leadership to shift its focus to brand advocacy and how the team is now serving its social community.

9:30 AM Break
9:40 AM Proud to #BeKP

Vince Golla, Kaiser Permanente

Learn how Kaiser Permanente launched the BeKP employee advocacy program and social media app.

Content in the age of agency disruption

Orchid Bertelsen, Nestle USA

Learn how Nestle creates and sources all of their social media content.

10:10 AM Big Break

Small Group Discussions

10:40 AM Small Group Discussion Introduction
10:45 AM Small Group Discussions Round 1
11:15 AM Break
11:25 AM Small Group Discussions Round 2

Let’s Eat!

12:00 PM Lunch Discussions


1:00 PM Unconference Introduction
1:10 PM Unconference Round 1
1:40 PM Break
1:50 PM Unconference Round 2
2:20 PM Big Break
2:50 PM Unconference Round 3
3:20 PM Break
3:30 PM Unconference Round 4

See you next time!