Member Meeting 41
October 26-27, 2016

What the meeting was like

Our 41st Member Meeting held in New York was a full 36 hours of collaboration, meeting new friends, and great conversations.

To kick things off, social media leaders from all over gathered at The New York Academy of Medicine to hear SocialMedia.org members share eight great case studies on their social media programs. (Catch the Storify recap here.) We ended the day with a family-style dinner where members had a chance to get to know each other before the next day’s unconference.

The unconference was the best part: the entire day was all about member-led conversations and confidential discussions. We combined the Councils into three separate unconferences to talk about how members are integrating social media and marketing. Then we broke into smaller groups to talk about integrating measurement and content and allocating for resources.

After the morning discussions, we shifted into our afternoon breakout sessions — a series of 16 small-group discussions with topics chosen and led by the members, not the moderator. We gathered around whiteboards to talk about subjects like crisis communications, BtoB challenges, internal social media, emerging platforms, listening strategies, and much more.

We ended the day with a thoughtful conversation with Charles Duhigg, New York Times’ Pulitzer Prize-winning journalist. Charles took us through the contemplative routines that enable certain companies to experience greater productivity than others. He offered insight on how members can individually work smarter, the possibility of excelling at more than three things, leading a successful team, and much more.