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Member Meeting 41
October 26-27, 2016

Members
+ Guests Welcome

October 26
Lunch and Kickoff

12:00 PM

This is where we’ll kick off the day, and you’ll want to be here right at noon. It’s a high-energy, fast-paced opportunity to fuel up on some great food and meet the folks you’ll be with throughout the event.


 

Members
+ Guests Welcome

October 26
Case Studies

1:30 PM – 5:00 PM

Track 1

Track 2

1:00 PM Welcome
1:20 PM Break
1:30 PM Scholastic
Scholastic   @Scholastic

Morgan Baden, VP of Social Media and Internal Communications

Johnson & Johnson
Johnson & Johnson   @JNJNews

Devon Eyer, Workforce Engagement and Advocacy Leader

2:00 PM Break
2:15 PM Red Lobster
Red Lobster   @redlobster

Carl Allen, Brand Manager – Digital Marketing

Bristol-Myers-Squibb
Bristol-Myers Squibb   @BMSNews

Alison Woo, Corporate Digital and Social Media Strategy Lead, and Danielle Halstrom, VP and Head of R&D and Commercial Communications

2:45 PM Snack Break
3:20 PM Coca Cola
The Coca-Cola Company
(Members-only presentation)   @CocaColaCo

Doug Busk, Group Director Digital Communications and Social Media

Timberland
Timberland   @Timberland

Frank Hwang, Senior Manager of Digital and Paid Media

3:50 PM Break
4:05 PM Logitech
Logitech   @Logitech

Reagan Freyer, Head of Global Social Media

Southwest
Southwest Airlines   @SouthwestAir

Lisa Anderson, Director of Social Business

4:35 PM Networking Reception
5:00 PM Adjourn

Members Only

October 26
Members-Only Dinner

5:30 PM

The Member Meeting activities will continue as we get to know each other over a big dinner. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration. Drinks at 5:30 PM, dinner at 6:30.


 

Members Only

October 27
Unconference

8:00 AM – 3:50 PM

8:00 AM Registration, Breakfast, and Conversations
9:00 AM Welcome and Introduction
9:20 AM Morning Discussion: Integrating social media and marketing

The seat at the table has been won — social media is a key part of our brands’ marketing mix. Still, true integration with traditional and digital marketing can be a challenge.

During this series of focused, member-driven discussions, we’ll tackle the toughest issues of leading this charge at your brand. This includes proving the effectiveness of social media channels in comparison to traditional avenues; executing processes for integration; allocating or winning budget from other media options; managing the politics of a significant departmental change; and much more.

10:20 AM Break
10:30 AM Small-Group Discussion 1

Members will break into groups to dig deeper into the juiciest parts of the morning conversation. Each group will look for the big takeaways in each specific area and share with the rest of the class.

11:10 AM Break
11:20 AM Small-Group Discussion 2

Members will break into groups to dig deeper into the juiciest parts of the morning conversation. Each group will look for the big takeaways in each specific area and share with the rest of the class.

12:00 PM Lunch and Conversations
1:00 PM Breakouts Introduction

Don’t just sit back. This is your meeting. You’re not just the audience, you’re a participant as well. You decide which topics to sit in on based on what interests you the most. This is the time to roll up your sleeves and get down to business. What issues are top of mind and of pressing concern?

1:10 PM Breakout Session 1

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How are you developing a global social strategy?
  • How do you make social and legal BFFs?
  • How are you managing content creation?
  • What are best practices for working with influencers?
1:40 PM Break
1:50 PM Breakout Session 2

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How can social media work in regulated industries?
  • Who’s making progress with social CRM?
  • How are you producing and managing your online videos?
  • How are you structuring your social media team?
2:20 PM Break
2:40 PM Breakout Session 3

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How can social media work for BtoB companies?
  • How are you making the most of LinkedIn?
  • What approach has worked best for implementing an employee advocacy program?
  • How are you integrating Snapchat and Periscope into your social strategy?
3:10 PM Break
3:20 PM Breakout Session 4

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How are you utilizing Instagram?
  • How do you handle “social extortionists?”
  • How are you developing a location-based social strategy?
  • What do you outsource and how do you hire your agencies?
3:50 PM Break

 

Members Only

October 27
Special Guest:
Charles Duhigg

4:00 PM – 5:00 PM

4:00 PM Member Exclusive: Private Conversation with Charles Duhigg

We’ll end the day with an exclusive, informal chat with Charles Duhigg on the topic of mindfulness. Charles is a Pulitzer Prize-winning investigative journalist for the New York Times and bestselling author of Smarter Faster Better and The Power of Habit.

5:00 PM Adjourn Meeting

We always end on time, so you’ll have no trouble making your flight. We’ll have cabs waiting — or if you’re staying in town, we’re happy to connect you with other members who are doing the same.

Click Here to Register


*Agenda times or presenters are subject to change.