Member Meeting 40
July 26-27, 2016
Los Angeles

What the meeting was like

Our 40th Member Meeting held in Los Angeles was two full days of collaboration, meeting new friends, and lots of new ideas!

The day before our unconference, we heard eight great case studies at the beautiful Skirball Cultural Center, complete with a private member dinner on the patio as the sun set. (Catch the Storify recap here.)

But the next day was all about member-led conversation and confidential discussions. We combined the Councils into two separate unconference to talk about how members are facing the social media training challenge. Then we broke into smaller groups to talk about the specific teams we’re training: executives, our direct reports and core social media teams, marketers, and front-line employees.

After the morning discussions, we shifted into our afternoon breakout sessions — a series of 16 small-group discussions with topics chosen and led by the members, not the moderator. We gathered around whiteboards to talk about subjects like user-generated content, global strategy, Pokemon Go, social CEOs, and much more.

To end the day, we sat down with Alex Winter, President of Trouper Productions. He talked about “going viral,” Kickstarter initiatives, the dark web, and leveraging YouTube influencers.


Our guest speaker: Alex Winter

We ended the day with an exclusive, informal chat with Alex Winter, President of Trouper Productions.

Alex Winter entered show business as a child actor on Broadway and came to prominence in movies such as Warner Bros’ hit The Lost Boys and the wildly popular Bill and Ted franchise. Winter has directed three narrative features: cult classic Freaked for 20th Century Fox; Fever, for Lionsgate, which screened at Cannes; and Smosh: The Movie, which opened in 2015 as the #1 comedy on iTunes. Winter’s TV credits range from MTV’s The Idiot Box to Emmy-nominated work for Cartoon Network, as well as numerous commercials and music videos. Winter is the recipient of the Charles Guggenheim award for his directing work.

We talked about how his Kickstarter project for the Frank Zappa Project set the record for a documentary film, as well as his documentary Deep Web and some of the big ideas behind the dark web. His latest film, Smosh: The Movie, is a comedy featuring a lineup of YouTube influencers.