Member Meeting 40
July 26-27, 2016
Los Angeles

Case Studies

To kick off Member Meeting 40, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where SocialMedia.org members took the stage to show us behind the scenes of their social media programs.

 

Dole

Amy Summers, Digital Media and Communications Manager

Learn how Dole transitioned from an agency-managed social program to an in-house operation.


Western Union

Karen O’Brien, Vice President of Global Social Media

Learn how Western Union drives high multicultural engagement in a purpose-driven global brand.


Subaru

Lauren Papasidero, Corporate Social Media Specialist

Learn how Subaru shares the love from their loyal fans and uses user-generated content to maximize organic social media.


HP

Ted Sclavos, Digital Marketing Specialist

Learn how Hewlett Packard Enterprise implemented a BtoB influencer marketing strategy to bring new voices to digital conversations and drive preference for HPE enterprise software products.


Intuit

Geoff Morgan, Worldwide Social Team Lead, Small Business Group

Learn how Intuit uses customer insights to build a social-led program and reach a new audience for QuickBooks.


Cambia Health Solutions

Jeremy Solly, Manager of Social Media

Learn how Cambia Health Solutions is connecting with customers in new ways via social media.


Garmin

Carla Meyer, Global Digital Advertising and Social Media Manager

Learn how Garmin International adapted their Facebook strategy to get results and prove ROI.


Dicks Sporting Goods

Mary Holahan, Senior Manager of Digital Marketing

Learn how the Dick’s Sporting Goods social media team evolved and elevated the role of social internally.