To kick off Member Meeting 40, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where SocialMedia.org members took the stage to show us behind the scenes of their social media programs.
Amy Summers, Digital Media and Communications Manager
Learn how Dole transitioned from an agency-managed social program to an in-house operation.
Karen O’Brien, Vice President of Global Social Media
Learn how Western Union drives high multicultural engagement in a purpose-driven global brand.
Lauren Papasidero, Corporate Social Media Specialist
Learn how Subaru shares the love from their loyal fans and uses user-generated content to maximize organic social media.
Ted Sclavos, Digital Marketing Specialist
Learn how Hewlett Packard Enterprise implemented a BtoB influencer marketing strategy to bring new voices to digital conversations and drive preference for HPE enterprise software products.
Geoff Morgan, Worldwide Social Team Lead, Small Business Group
Learn how Intuit uses customer insights to build a social-led program and reach a new audience for QuickBooks.
Jeremy Solly, Manager of Social Media
Learn how Cambia Health Solutions is connecting with customers in new ways via social media.
Carla Meyer, Global Digital Advertising and Social Media Manager
Learn how Garmin International adapted their Facebook strategy to get results and prove ROI.
Mary Holahan, Senior Manager of Digital Marketing
Learn how the Dick’s Sporting Goods social media team evolved and elevated the role of social internally.