Featuring pre-conference case studies from:
Marc Monseau, Director of Corporate Media Relations
Nestor Portillo, Worldwide Director of Community and Online Support
Sean Gannon, Managing Editor of Digital Media, and Megan Parker, Communications Specialist of Social Media
Adam Brown, Director of Digital and Social Media Communications
Ed Nicholson, Director of Community Relations
Rhonda Lowry, VP of Social Media Technologies
Molly Schonthal, Social Media Communications
David Witt, Public Relations Manager
What the meeting was like
More than 40 members attended the Member Meeting in New York City, which started with a conversation about corporate social responsibility. Discussions ranged from trying to best define ‘social good,’ and just how involved social media leaders should be in driving social responsibility efforts.
It became clear just how many members had initiatives underway to promote various charitable efforts and organizations, serving as a vital way to rally the company, employees, and even customers around a common cause.
The afternoon included breakout sessions on topics like microblogging, universal search, and spreading social media across the enterprise. We wrapped up the day with a private chat with author Seth Godin.
Our guest speaker: Seth Godin
Seth Godin is a bestselling author, entrepreneur, and agent of change. Godin is the author of multiple bestsellers around the world.
His most recent titles include Tribes and Meatball Sundae. His ebook, Unleashing the Ideavirus, is the most popular ever written in that medium. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Seth is also a founder of Squidoo, a fast-growing recommendation website.
Previously, Godin was the founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.