Member Meeting 39
May 3-4, 2016

What the meeting was like

Our 39th Member Meeting held in Chicago was a full day of collaboration, meeting new friends, and lots of new ideas!

The day before our unconference, we heard eight great case studies at the iconic Soldier Field and had a private, members-only dinner at Buddy Guy’s Legends. (Catch the Storify recap here.)

But the next day was all about member-led conversation and confidential discussions. We met at The Gleacher Center to first talk about one of two topics as a big group: managing a listening program or taking employee advocacy to the next level.

After the morning discussion, we shifted into our afternoon breakout sessions — a series of 16 small-group discussions with topics chosen and led by the members, not the moderator. We gathered around whiteboards to talk about subjects like live streaming, Snapchat brand presence, social recruiting, employee training, organic vs. paid, influencer programs, global strategy, organizational structure, user-generated content, and much more.

To end the day, we sat down with Anthony Guglielmi, the Chicago Police Department’s Director of Communications & News Affairs. He talked about best practices for managing a crisis in social media, working with legal, and leveraging social to engage with the community. Anthony shared his goal of improving the CPD’s reputation with complete transparency through the use of video and social media — specifically live-streaming platforms.

Our guest speaker: Anthony Guglielmi

We ended the day with a candid, off-the-record conversation with Anthony Guglielmi, Chicago Police Department’s Director of Communications and News Affairs.

A veteran communications and crisis management professional, Anthony Guglielmi has served as the Chief Communications Officer and spokesman for two of the nation’s largest police departments, as well as the United States Office of Special Counsel and the New York State Senate.

In his current capacity as Director of Communications & News Affairs for the Chicago Police Department (CPD), Anthony is responsible for all aspects of internal and external communications for the second largest police agency in the United States. Prior to joining CPD, he served as chief spokesman for the Baltimore (MD) Police Department where he was credited with creating innovative community engagement strategies using social media.

If managing social media in a crisis is something you’ve faced — or something you’re concerned about — this was a chance to sit down with someone who’s on the social media front lines of one of the biggest and most intense topics in the nation.