Member Meeting 39
May 3-4, 2016

May 3
Case Studies

To kick off Member Meeting 39, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where members took the stage to show us behind the scenes of their social media programs.



Elizabeth Jurewicz, Social Enablement Strategist

Learn how Rackspace Hosting overcame the “what if’s” to drive successful employee engagement on LinkedIn.


Heather McClurg, Social Media Manager, and Nick Weber, Digital Content Strategy Lead

Learn how Monsanto developed internal processes with different departments to best handle crises online and in social media.

Dunkin Donuts

Melanie Cohn, Social Media Manager

Learn how Dunkin’ Brands works with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.


Sarah Dull, Corporate Reputation & Social Media Manager

Learn how the 122-year-old Hershey Company, a house of over 80 brands, developed a company social media presence.


Amber Campeau, Global Social Media Strategist, and Suzy Langlois, Global Social Media Measurement & Analytics Leader

Learn how 3M leveraged data to centralize social media across the enterprise.

American Eagle

Stephanie Campbell, Social Media Associate Manager

Learn how American Eagle Outfitters’ Aerie brand used their body positive campaign, #AerieREAL, to build community and resonate emotional connections with their fans.


Betty Giossi, Senior Manager of Social Media/Email Marketing and Personalization

Learn how Canon USA used social listening to react in real time to social media using the hashtag #RealtimeTips.


Vincent Washington, Social Media Manager

Learn how UPS is adopting proactive social listening.