What the meeting was like
Our 37th Member Meeting held in Chicago was a full day of collaboration, meeting new friends, and fun!
The day before our Unconference, we heard eight great case studies at the Art Institute of Chicago and had a private, members-only dinner at Carnivale. (Catch the Storify recap here.)
But the next day was all about member-led conversation and confidential group discussions. We met at The Gleacher Center to first talk about social marketing and advertising. We discussed the outcomes of proper investment, who owns the budget, tools and resources, and what content and platforms work best.
After the morning discussion, we shifted into our afternoon breakout sessions — a series of 16 small-group discussions with topics chosen and led by the members, not the moderator. We gathered around whiteboards to talk about subjects like employee influencer programs, social customer service, emerging platforms, video strategy, social commerce, acquisition campaigns, global strategy, crisis communications in social media, and much more.
As usual, we ended the day with someone inspiring to send us off into the world. This time, we sat down with Jason Fried, co-founder and CEO of Basecamp. He talked about the ideas behind his books Getting Real, REWORK, REMOTE, and shared insights from his experience writing for Basecamp’s popular blog, Signal vs. Noise.
Our guest speaker: Jason Fried
Jason Fried is the co-founder and CEO of Basecamp, the project management software that’s helped millions get their projects done on time, on budget, and on point for more than a decade.
Jason is also the co-author of Getting Real, REWORK, and REMOTE. He writes a monthly column for Inc. Magazine, and he contributes to Basecamp’s popular blog, Signal vs. Noise.
He’s famous for his deep thinking on collaboration, productivity, and the nature of work, and we dug into these topics and more in our casual conversation.