To kick off Member Meeting 37, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where SocialMedia.org members took the stage to show us behind the scenes of their social media programs.
Laura Bretz, Social Media Project Manager
Learn how Discover Financial Services made BtoB fresh, fun, and sociable.
Alexandra Kogan, Senior Officer of Social Media
Learn how Amtrak uses Instagram to leverage influencers and tell stories.
Jon Stern, Director of Media Relations/Investor Relations
Learn how MillerCoors used “Face, Place & Story” to enhance their company narratives in social media.
Matthew Tennant, Global Social Director, and Lizzie Roscoe, Global Social Operations Manager, Global Digital
Learn how McDonald’s is globalizing social media at scale.
Dianne Kibbey, Global Head of Community and Social Media
Learn how Premier Farnell’s element14 brand uses community and social media to launch new products and inspire innovation with engineers across the globe.
Lynde O’Brien, Senior Director of Digital Communications
Learn how Blue Cross and Blue Shield is using social media to measurably support business priorities.
Molly James-Lundak, Senior Director of Corporate Digital Marketing
Learn how AbbVie took a week of “good works” to the globe by engaging employees, partners, and media in telling their corporate responsibility story.
Jessica Mack, Senior Social Media Manager
Learn how Otter Products’ LifeProof brand empowered influencers to make a video series and tell their story in social media.