Member Meeting 36
August 4-5, 2015
Washington, D.C.

What the meeting was like

We’re still not sure how SocialMedia.org’s 36th Member Meeting entirely fit into two days (August 4-5); but judging from the reaction to a unique event, it was time well spent.

The second day featured our traditional unconference, with a twist — we blended the Councils together so members could meet with some new faces and friends during the day. Our morning conversation focused on PR and crisis management in the social space, where we discussed everything from definition of “crisis” to workflows and preparation. So many brands in the rooms shared stories about social media’s role in previous crises: what went right, what could have been better, and what lessons others could learn to help in their own times of need. We discussed tactics on important factors like narrowing response times, creating playbooks, and managing employees and executives in a time of crisis.

The afternoon included breakout sessions on topics chosen by the attendees, giving everyone the chance to talk about the things that mattered most to the people in the room. The conversations included revamping engagement metrics, understanding the changes and challenges of Instagram, determining when to use an agency (or when to bring social work in-house), command centers, employee advocacy programs, and more. All told, each room had 16 robust sessions to choose from.

We closed the day with an extremely candid, off-the-record conversation with Mark Warner, Virginia’s senior U.S. Senator. With decades of experience researching and investing in technology companies, the former Virginia governor shared his views on the intersection of technology and government – what’s working well, and the many areas where improvement is still needed. He answered questions from SocialMedia.org members ranging on everything from challenges to internet access, to how much Congressional representatives are using social date to inform their decisions, to public concerns about data privacy.

Check out photos from the event here.



Our guest speaker: U.S. Senator Mark Warner

We closed the day with an extremely candid, off-the-record conversation with Mark Warner, Virginia’s senior U.S. Senator.

With decades of experience researching and investigating technology companies, the former Virginia governor shared his views on the intersection of technology and government — what’s working well, and the many areas where improvement is still needed.

He answered questions from SocialMedia.org members ranging on everything from challenges to internet access, to how much Congressional representatives are using social date to inform their decisions, to public concerns about data privacy — whether at the hands of the government or of big brands.