Member Meeting 35
May 20-21, 2015
New York

May 20
Case Studies

To kick off Member Meeting 35, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where members took the stage to show us behind the scenes of their social media programs.


Capital One

Andrew Kauz, Principal Product Manager of Social Media Monitoring, and Sherry Roper, Senior Brand Manager

Learn how Capital One decentralized their listening command center strategy to raise the importance of social data.


Zealous Wiley, Digital Marketing Manager

Learn how Hewlett-Packard is empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.

Coldwell Banker

Lindsay Listanski, Senior Manager of Media Engagement

Learn how Coldwell Banker used “wintegration” to combine the forces of their social, digital, advertising, and PR teams to create a PAWsitively adorable and incredibly successful campaign.

Johnson Controls

Sam Sova, Director of Global Social Media & Web Content

Learn how Johnson Controls empowers its executives to tell the brand’s story.

A+E Network

Morgan Greco, Senior Director of Social Media and Fan Engagement

Learn how A&E Network made social media a vital and successful part of the Critics’ Choice Awards.

United Technologies

Maureen Fitzgerald, Senior Manager of Social Media

Learn how United Technologies built and launched a new policy, guidelines, employee training, and social access program.

TD Ameritrade

Sunayna Tuteja, Director of Social Media and Online Communities

Learn how TD Ameritrade is incorporating social feeds into a customer-facing platform.