To kick off Member Meeting 35, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where SocialMedia.org members took the stage to show us behind the scenes of their social media programs.
Andrew Kauz, Principal Product Manager of Social Media Monitoring, and Sherry Roper, Senior Brand Manager
Learn how Capital One decentralized their listening command center strategy to raise the importance of social data.
Zealous Wiley, Digital Marketing Manager
Learn how Hewlett-Packard is empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Lindsay Listanski, Senior Manager of Media Engagement
Learn how Coldwell Banker used “wintegration” to combine the forces of their social, digital, advertising, and PR teams to create a PAWsitively adorable and incredibly successful campaign.
Sam Sova, Director of Global Social Media & Web Content
Learn how Johnson Controls empowers its executives to tell the brand’s story.
Morgan Greco, Senior Director of Social Media and Fan Engagement
Learn how A&E Network made social media a vital and successful part of the Critics’ Choice Awards.
Maureen Fitzgerald, Senior Manager of Social Media
Learn how United Technologies built and launched a new policy, guidelines, employee training, and social access program.
Sunayna Tuteja, Director of Social Media and Online Communities
Learn how TD Ameritrade is incorporating social feeds into a customer-facing platform.