Member Meeting 34
February 4-5, 2015
San Francisco

Focus on: In-house vs. outsource

8 Great Case Studies on Corporate Social Media

As bonus content at this meeting, we featured eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We had two simultaneous tracks where members will take us behind the scenes of their social media programs.

Note: This was the only public portion of the Member Meeting. Guest brands were invited to join us in the audience, and we live blogged and recording the presentations.



Erling Amundson, Senior Manager of Social Insights

Learn how Symantec is helping its customers in social media through social customer care and momentum marketing.


Monica Peterson, Director of Social Media

Learn how, where, and why Toyota integrated social media into the launch of the 2015 Camry.

Electronic Arts

David Tinson, Senior VP of Global Communications

Learn how Electronic Arts has positioned social media at the core of all Marketing & Communications initiatives.

Wells Fargo

Julie Milbrand, Senior Vice President of Product Management

Learn how Wells Fargo succeeded at real-time social marketing.

Old Navy

Angela Scibelli, Associate Marketing Manager of Digital and Social Innovation

Learn how Old Navy used their 20th birthday to celebrate their fans.


Jennifer Roberts, Social Media Marketing Manager

Learn how Cisco Systems rolled out Social Selling capabilities and tools to their virtual sales organization.


Rob Wolf, Senior MarComm Manager

Learn how Microsoft researched, planned, executed, and is measuring their recent launch on Instagram.