Member Meeting 32
July 15-16, 2014

Focus on: Integrating social into the enterprise

July 15:
8 Great Case Studies on Corporate Social Media

As bonus content at this meeting, we’ll feature eight 20-minute, TED-style presentations on corporate social media in one fast afternoon. We’ll have two simultaneous tracks where members from ConAgra Foods, United Airlines, CME Group, and more will take us behind the scenes of their social media programs.

Note: This is the only public portion of the Member Meeting. Guest brands are invited to join us in the audience, and we’ll be live blogging and recording the presentations.


ConAgra Foods

Amy Morgan, PR/Social Media Manager

Learn how ConAgra Foods is tapping social media and influencers for consumer insights.

United Airlines

Allison Brown, Senior Manager of Social Media Marketing Programs

Learn how United Airlines is using social commerce to create a better experience for their customers.


Adam Buchanan, Social Media Manager

Learn how Cabela’s is falling in love with their customers on social all over again.

CME Group

Evan Peterson, Director of Corporate Marketing

Learn how CME Group uses social media to amplify their annual Global Financial Leadership Conference.

Olive Garden

Justin Sikora, Director of Brand Building Public Relations

Learn how Darden’s Olive Garden brand revamped its social media team to bring the restaurant experience online.


Anne McGraw, Senior Manager of Customer Experience

Learn how Nissan North America uses social engagement to improve product quality.

Waste Management

April Sonsona, Senior Social Media Manager

Learn how Waste Management, a garbage company, uses an event like the Phoenix Open to highlight BtoB services over social media.