Featuring pre-conference case studies from:
Christi McNeill, Project Lead, Social Business & Listening
Cathy Cram, Manager, Strategic Issues and Initiatives
Eric T. Tung, Social Media Manager
Kate Alini, Social Media & Emerging Technologies Manager
Rachel Medina, Senior Communications Specialist
Cosmin Ghiurau, Director of Social Media Marketing
Julie Finlay, Director, Social Communities & Advocacy
Lee Diaz, Senior Manager, Emerging Communications
What the meeting was like
For our first event of 2014, we blended all four Councils across a couple of meeting rooms for some deep conversations and in-depth networking.
Our morning discussion centered on engaging your audience. We discussed the specifics of how this diverse group of brands defined engagement. We also covered how to measure engagement and the metrics and formulas that matter most. The discussions continued in smaller groups, and we dove deep into engagement for B2B brands, internal engagement strategies with employees, and the evolution of content and engagement.
In the afternoon, our unconferences allowed members to set the agenda. We had 16 small group, peer-to-peer discussions covering everything that impacts a corporate social media executive: Reddit, developing a social media center of excellence, scaling for globalization, measuring sentiment, debunking social myths, and much more.
We ended the day with a truly special, private discussion with the original Dell social media team: Richard Binhammer, Lionel Menchaca, John Pope, Caroline Dietz Conway, Bruce Eric Anderson, and Bob Pearson. For the first time as a group, they spoke about their experiences at Dell during the “Dell Hell” days and how internal and external collaboration paved the way for the rest of us. It was a thrill to honor them and celebrate the origins of corporate social media.
Our guest speakers
The Creation of Corporate Social Media — featuring the original Dell social media team: Richard Binhammer, Lionel Menchaca, John Pope, Caroline Dietz Conway, Bruce Eric Anderson, and Bob Pearson.
For our 30th (!) Member Meeting, we invited the team that launched Dell’s original social media program.
Their work is considered to be the birth of corporate social media and the creation of the profession that we’re all privileged to share. Much of our established best practices were invented by this team. (It’s also where SocialMedia.org got its start.)
It all began back in 2005 with the response to the famous Jeff Jarvis “Dell Hell” posts. As of January 2014, the last of this pioneering team has left Dell, ending a 10-year era.
We were excited to invite them in for a candid conversation and Q&A as we honored their pioneering work and celebrated the origin of what we all do for a living.