Member Meeting 3
October 28-29, 2008
San Jose

Focus on: Proving the business case for social media

Thanks to our host: Cisco


We were thrilled that Cisco hosted our third Member Meeting at their headquarters in San Jose, California.

Special thanks to member John Earnhardt for helping make our meeting possible.

Featuring pre-conference case studies from:

Wells Fargo

Tim Collins, SVP of Experiential Marketing, and Ed Terpening, VP of Social Media Strategy

Learn from Wells Fargo how social media is truly a “survival of the fittest” environment.


John Andrews, Senior Marketing Manager, Jessica Fredrickson, Assistant General Counsel, and Suraya Bliss, Senior Director of Digital and Web Communications

Learn how Walmart connects and shares with 200 million of their closest friends.


Ken Kaplan, Boradcast and New Media Manager

Learn about Intel’s four phases of social media.


John Earnhardt, PR Manager and Corporate Blog Editor

Learn how Cisco is using video blogging (vlogging) to outperform traditional blogging.


Debbie Curtis-Magley, Manager of Corporate Public Relations

Learn how UPS is able to filter online discussions about “push-ups,” “sit-ups,” and “pick-ups” to find relevant brand mentions.

Kaiser Permanente

Hilary Weber, Director of Internet Marketing Services

Learn from Kaiser Permanente how to make your corporate blog work for your brand, not against it.


Lindsay Lebresco, Account Director

Learn how Graco uses social media to connect with online moms.

Home Depot

Nick Ayres, Interactive Marketing Manager of Social Media and Content

Learn about the impact of social media for the Home Depot.

What the meeting was like

The third Member Meeting was hosted at Cisco’s headquarters in San Jose. With nearly 30 members on hand, the Council took a long look at how social media plays a key role in a down economy, and we discussed the arguments for growing social media budgets.

After a demonstration of Cisco’s new TelePresence technology, we broke into small groups in the afternoon for sessions on a variety of topics, including social media in regulated industries, and how best to incorporate video into blogs.

We wrapped up the day with an informal chat with author and entrepreneur Guy Kawasaki.

Our guest speaker: Guy Kawaski

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine.

Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including the just-released Reality Check, as well as The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.