Member Meeting 27
August 6-7, 2013
Bay Area

Focus on: Social media and sales

Featuring pre-conference case studies from:


Justin Levy, Senior Social Communications Manager

Learn how Citrix is evolving from using social media to becoming a social business.


Ashley Callahan, Manager of Digital Communications and Social Media

Learn how Coke uses data and content to break through the noise.

Whole Foods Market

Natanya Anderson, Director of Social Media & Digital Marketing

Learn how Whole Foods Market keeps their customer experience in balance with both brand-level social and a large network of local presences.


Jay Bartlett, Vice President of Global Social Marketing

Learn how Xerox developed a social marketing plan that drives thought leadership.


Jennifer Lashua, Manager of Global Social Communities

Learn how Intel uses social media to celebrate technology with global consumers.

UCB Pharma

Greg Cohen, Manager of Social Media & Customer Influence

Learn how UCB Pharma is leveraging social media to engage patients living with severe diseases.

Thrivent Financial

Stacy Eckes-Borys, Social Media Relationship Manager

Learn how Thrivent Financial used social media to educate and motivate members for a historic vote.


Maggie Hatfield, OVP Emerging Media Marketing

Learn how HSN is starting new social conversations and integrating them through their network.

What the meeting was like

We shook things up for our August 7 Bay Area Member Meeting — typically, we have a meeting exclusively for each color Council, while other Councils meet in other rooms. This time, across two rooms, we mixed the Councils to give everyone a chance to collaborate and share ideas with social executives they might not have met before.

And it was awesome.

We started our day on the theme of “social media and sales,” talking about the challenge of balancing truly social efforts (community building, fan engagement) with the pressure to have all company resources add to the bottom line. The morning conversation covered all kinds of ground, touching on the differences of BtoB and BtoC social sales, how we identify customers and engage in conversations with them, and training sales teams on social etiquette.

After a fantastic lunch, our afternoon was dedicated to unconferences, where the people in the room picked the themes of our breakout sessions. As long as it pertained to social, we were talking about it: recruiting, social contesting efforts, influencer programs, building playbooks, content management, vendor relationships, and more.

We wrap each meeting by bringing in a special guest, and they don’t come more special than journalist Kara Swisher. The Wall Street Journal contributor and founder of talked about her career and the evolution of corporate social media — giving us her take on companies to keep an eye on, the differences in the way the younger generation uses social media, and how brands can stay relevant.

Our guest speaker: Kara Swisher

We were excited to have Kara Swisher, arguably the most influential journalist covering the Internet, join us for a private chat at the end of this Member Meeting.

Kara Swisher made a name for herself by giving the inside scoop on internet happenings and policies, breaking news as a reporter and columnist at The Wall Street Journal. Kara is now the Co-Executive Editor of, a site dedicated to news and analysis of technology and media. She also co-produces and co-hosts the high-tech conference, D: All Things Digital.

Kara has written two books: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web, and There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future.