Member Meeting 26
June 19-20, 2013

Focus on: Listening strategies

Featuring pre-conference case studies from:


Sherri Maxson, Social Business Leader

Learn how Grainger is using social media to connect with fans as a BtoB company.

American Eagle Outfitters

Jamie Simoni, Marketing Manager – Social Media

Learn how American Eagle Outfitters used social media to find the newest faces of their brand.


Chuck Stephens, Social Media Marketing Consultant

Learn how Humana brought their newly launched brand positioning to life through an inspiring social media campaign.


Alicia Jones, National Manager of Honda and Acura Social Marketing

Learn how American Honda Motor Company is using social media to start new conversations with customers.


Ginny Long, Director of Digital and Direct Marketing

Learn how Moen is engaging new fans on social media.

US Bank

Karen Gutierrez, Social Media Director

Learn how U.S. Bank created a social media strategy and playbooks to carry it out.


Jennifer LaFrance, Senior Manager of Digital Marketing and Social Media

Learn how McCormick differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.

Sonic Drive-In

Christi Woodworth, Director of Social Media

Learn how Sonic Drive-In manages multiple agencies to create an engaging social experience for consumers.

What the meeting was like

On June 20, our four Councils met in Chicago at Venue SIX10 and had fantastic Member Meetings. Over 110 representatives from nearly 90 brands were in attendance for this exclusive, members-only meeting. We started the morning by discussing the theme of social media listening strategies. We covered discussion topics such as which tools work best, the benefits of using agencies, and how to make listening data actionable.

In the afternoon, members chose the topics for our unconference group discussions. We asked members to share their most top-of-mind issues and we crafted sixteen sessions based on those suggestions. We broke into small groups for intimate conversations on everything from global social strategy to success metrics to best practices in using video.

We wrapped our day with a fast-paced conversation with entrepreneur and author Emerson Spartz. He is best known for creating MuggleNet, a Harry Potter website that received 50 million+ page views each month at the height of its popularity — an invention Emerson created half a lifetime ago, when he was 12. Now the CEO of Spartz Media, he’s obsessed with the idea of internet virality, looking for formulas and ways to share content to make it as popular and influential as possible.

Our guest speaker: Emerson Spartz

We were proud to have Emerson Spartz, the Founder of MuggleNet and current CEO at Spartz, join us for a private chat at the end of this Member Meeting.

Emerson Spartz is one of the world’s leading experts on internet virality and has been featured in major media including The Wall Street Journal, CBS Evening News, CNN, MSNBC, and Fox News.

As the CEO of Spartz Inc., he runs one of the fastest-growing digital media publishers with 160 million page views per month. The Spartz Media Network runs 18 websites including OMG Facts, GivesMeHope, and SmartphOWNED.

At the age of 12, Spartz founded MuggleNet, the #1 Harry Potter website, which attracted 50 million page views per month. By the age of 19, Spartz became a New York Times bestselling author after publishing his first book. Spartz currently lives in Chicago with his wife Gaby and his pet chinchilla, Zoë.