Featuring pre-conference case studies from:
Laurie Shook, Portfolio Leader
Chris Catania, Online Community Manager
Diana Sharpe, Senior eChannel Program Manager – Social Media
Umang Shah, Director, Social Strategy
Brandon Rhoten, Director of Digital Marketing
Nicola Pytell, Supervisor, Social Media Programs
Kathy O’Reilly, Senior Director, Social Media and PR
Wendy Arnott, Vice President, Social Media & Digital Communication
What the meeting was like
On April 18, our four Councils each had Member Meetings at the New York Academy of Medicine — it was a day of in-depth, meaningful conversations and collaboration with the leading social media executives at billion-dollar brands. Over 110 representatives from nearly 90 brands were in attendance for this exclusive, members-only meeting. We started the morning by discussing the theme of internal social media. We covered discussion topics like the benefits of internal social programs, the structure and management of programs, and how to encourage executive buy-in and employee participation.
In the afternoon, members participated in a series of unconferences — small group discussions on topics chosen by the members themselves. We discussed subjects like crisis planning, Instagram, video strategy, metrics, and ROI.
To close our day, Teddy Goff, the Digital Director for President Obama’s 2012 campaign, joined us for a private conversation about social campaign strategy, giving us an insider’s view to one of the biggest social media campaigns of all time. He shared how he structured the digital team and accomplished the campaign’s objectives using social media.
Our guest speaker: Teddy Goff
We were thrilled to have the leader of the most historic social media campaign ever, Teddy Goff, the Digital Director for President Obama’s 2012 campaign, join us at our Member Meeting in New York.
Goff led the effort behind the community building that produced remarkable numbers and results — he headed a 250-person team that raised nearly $700 million and registered more than one million voters online. By carefully analyzing data from more than 40 million Facebook fans and 30 million Twitter followers, Goff learned the tactics and strategies that best spur people to action. With social media as a focal point for the President’s campaign, Goff had a seat with campaign leadership, helping develop Obama’s organizational and communications strategy, and working social media into the foundation of the effort.
Goff was also an instrumental part of President Obama’s 2008 social outreach, and has had a front row seat in seeing how social media campaigning and outreach has evolved — and has definite thoughts on what we might expect down the road. In an exclusive chat with SocialMedia.org members, we got a unique perspective on social media from the person who led one of the most important campaigns of all-time.