Member Meeting 24
December 5-6, 2012
Los Angeles

Focus on: Developing engaging content

Featuring pre-conference case studies from:

General Mills

Aaron Miller, Social Media Engagement Manager

Learn how General Mills is building and empowering a new team of community managers to act as the voice of its brands.

Kaiser Permanente

Vince Golla, Digital Media and Syndication Director

Learn how Kaiser Permanente launched and promoted their “Care Stories” video blog through social media channels.

Life Technologies

Robin Smith, Global Senior eMarketing Manager – Search & Social

Learn how Life Technologies, a BtoB company, is using social media for lead generation and data integration.


Travis Harding, Senior Manager of Social Media, and Jessica Kimiabakhsh, Manager of Social Media for Barbie & Girls

Learn how Mattel’s integrated Barbie social campaign successfully engaged fans across Facebook, Twitter, Tumblr, and Instagram.


Sosti Ropaitis, Director of Digital & Social Media

Learn how @McDonaldsCorp is creating timely & engaging social content.

MGM Resorts

Derek Schoen, Internet Marketing Manager – ARIA Resort & Casino

Learn how MGM Resorts integrated social media into two traditional branding campaigns.


Jessica Jensen, Senior Marketing Manager, Windows Social Media, and Rob Wolf, Senior MarComm Manager

Learn how Microsoft tells their story in social media through a rhythm of small moments and major events.


Chris Hawley, Managing Editor, Digital Content

Learn how Raytheon built a news operation to cover the Farnborough Airshow in real time.

What the meeting was like

We met in Los Angeles on December 6 at USC’s Davidson Continuing Education Center for a day of in-depth, meaningful conversations and collaboration with leading social media experts at big brands. Over 150 representatives from nearly 80 billion-dollar brands joined us for the exclusive meeting. We started the day focused on the theme of developing engaging content and covered topics like posting schedules, sourcing the right content, and how to best target material.

In the afternoon, members participated in a series of unconferences — small group discussions on topics chosen by the members themselves. We discussed subjects like social media training, monitoring tools, strategies for Facebook & Google+, and ROI.

Closing out the day, Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, joined us for a private conversation. He shared TOMS’ extraordinary story and how, with zero marketing budget, he relied on social media to spread the word and help children in need.

Our guest speaker: Blake Mycoskie

We were proud to have Blake Mycoskie, the Founder and Chief Shoe Giver of TOMS Shoes, and the person behind the idea of the global movement One for One, join us for an exclusive conversation at our Member Meeting.

TOMS has given more than two million pairs of new shoes to children across the globe in just the past six years. Social media hasn’t just been a part of the effort — it’s been all of the effort, raising awareness and building community though social channels. Blake talked about corporate social responsibility, how he activated a community to share the TOMS story, and how to turn vision into reality.