Member Meeting 20
March 27-28, 2012
San Francisco

Focus on: Social media and corporate culture

Featuring pre-conference case studies from:


Ryon Harms, Director of Social Media

Learn how Farmers Insurance measures social media ROI.


Joe Curry, Social Media Manager, and Eric Hausman, Group Manager of Communications

Learn how Target is sharing its behind the scenes stories with media, influencers, and guests.


Shanee Ben-Zur, Social Media Strategist

Learn how NVIDIA coordinated its PR, social media, and product teams to create a three-minute video that earned nearly 800k views.


Laurie Shook, Portfolio Leader – Verizon Telecom/Business

Learn how Verizon generates new product ideas from their biggest fans.


Daniel Zucker, Social Media Manager of Marketing, and Marielle Covington, Product Marketing Specialist

Learn how Autodesk has found success engaging fans by broadcasting live presentations on Facebook.


Sharon Crost, Global Online Marketing / Social Media Manager

Learn the five easy shortcuts that Hitachi Data Systems uses to generate leads.


Keith McArthur, Vice President, Social Media

Learn how Rogers Communications turned its harshest critics into brand ambassadors.


Robin Zucker, Social Marketing Director

Learn how Yahoo! is advancing its social engagement strategy.

What the meeting was like

We had more than 80 people from 60 big brands come together in San Francisco at the Golden Gate Club at the Presidio on March 28. The venue was beautiful and the conversation stimulating. Each Council spent the morning discussing numerous aspects of “Social media and corporate culture.” We talked about how social media has forced our companies to change, including breaking down silos and building trust with employees and customers while managing issues like buy-in and resources.

The afternoon was dedicated to small group discussions, led by members, about the topics most important to them. The conversations covered topics like new and emerging platforms, working with agencies and vendors, social media and corporate responsibility, and connecting social media to sales.

At the end of the day, Chris Anderson, editor-in-chief of Wired magazine, spoke with us about the importance of curation and the essence of a distinct voice.

Our guest speaker: Chris Anderson

We were honored to wrap up the day with Chris Anderson, best known as the editor-in-chief of Wired magazine.

Chris heads the award-winning magazine that covers how technology impacts our culture and economy. And he’s an accomplished writer himself: He’s credited with popularizing the term “the long tail” from a piece that later became the book, The Long Tail: Why the Future of Business is Selling Less of More. His second New York Times bestseller, FREE: The Future of a Radical Price, presents the business case for giving items away as a way to grow revenue.

Chris talked about how the future of media is starting to rely more on the power of curation, and how there is a growing need for voices and personalities. The web, he said, is absorbing the language of media and finding a voice can sometimes rise from within communities. He talked about his involvement in curating content for Wired, as well as what can be done to convince executives that a brand needs to find its voice.