Featuring pre-conference case studies from:
Tia Robinson, Social Media Community Manager
Natalie Johnson, Digital Manager, Communications
Debbie Curtis-Magley, Manager, Corporate Public Relations
Angie Gorman, Director of Communications, and Mark Baxter, Manager of External Communications & Social Media
Colleen Swanger, Director: Design | Digital | Events
Bert DuMars, VP, E-Business & Interactive Marketing
Meg Fligg, Director – Social Media
Chase Fritchle, Community Manager, Justin Gillmar, Director of Social Media, & Laura Dagys, Marketing Manager
What the meeting was like
Nearly 100 people from over 65 companies joined us in Atlanta on November 9, 2011. Each of the three SocialMedia.org councils spent the morning in deep discussions about “Working with influencers.”
We discussed a variety of topics related to working with influencers, including how you find your influencers, building and sustaining the relationship, disclosure, and scaling influencer programs. We spent the afternoon in a series of member-led discussions including defining ROI, choosing the right publishing tools, emerging social networks, how to leverage employees as influencers, and how to continuously evolve your social media strategy.
We ended the day in a private conversation with Movember CEO/co-founder Adam Garone and digital strategist Kory Klem, who talked with us about the campaign to raise awareness and money for men’s health issues, which has been hugely successful thanks to their social media fundamentals.
Our guest speakers: Adam Garone and Kory Klem
We were honored that the people behind the social media movement Movember, CEO and Co-Founder Adam Garone and Digital Strategist Kory Klem joined us in Atlanta. They talked about the campaign to raise awareness and money for men’s health issues, which has been hugely successful thanks to their social media fundamentals.
They discussed things like how to equip advocates with information they need to spread the word, the elements that lead to a viral explosion, and the need to both have fun and show respect to keep your audience engaged.