Member Meeting 17
August 9-10, 2011

Focus on: Mitigating risk in social media

Thanks to our host: Microsoft


We were honored that one of’s founding members, Microsoft, hosted the Member Meetings at its headquarters in Redmond, WA. They’ve shown gracious hospitality in the past, previously hosting a BlogWell event in May 2010, and we were excited to return.

A giant thanks to Nestor Portillo and the entire Microsoft team for welcoming us into their home!

Featuring pre-conference case studies from:


Nestor Portillo, Director, Community and Online Support

Learn how Microsoft is empowering customers and using their feedback via social media.


Bernard Choi, Web Strategy and Content Lead

Learn how Boeing used social media to maximize its presence during the Paris Air Show.

quaker oats

Barbara Liss, Director, Digital/New Media

Learn how Quaker Oats introduced an iconic figure like Cap’n Crunch to social media (and vice versa).


Jordan Williams, Manager, Digital Engagement

Learn about the benefits and challenges of distributing social media throughout the organization.


Greg Piche, Social Network Architect

Learn how Clorox is empowering its community of consumers to develop ideas and build buzz around upcoming launches.


Michelle Jung, Online Marketing Manager, & Dawn Shrum, Online Marketing Analyst

Learn how Itron developed a company-wide listening strategy.


Chris Obray, Internet Marketing Manager

Learn how Cargill’s Truvia brand uses social media to find the sweet spot among consumers.


Nathan Eide, SEM and Social Media Manager

Learn how Deluxe Corporation used social media to run a successful marketing contest for small businesses.

What the meeting was like

More than 65 people from 50 big brands joined us for our Member Meetings at Microsoft headquarters in Redmond, Washington on August 10, 2011. The morning theme for the meetings was “Mitigating risk in social media.”

We discussed all facets of mitigating risk, including how to develop good relationships with legal and other regulatory groups, employee training, and crisis planning. We spent the afternoon in a series of member-led discussions including using social media for recruiting, obtaining budgets, empowering employees for brand advocacy, B2B social media, and developing an enterprise listening strategy.

We ended the day in a private conversation with Ben Huh, founder and CEO of the Cheezburger Network, who talked with us about attracting user-generated content and building communities.

Our guest speaker: Ben Huh

We were excited to have Ben Huh, CEO and founder of the Cheezburger Network, join us for a private conversation.

Ben’s mission is to make the world happy for 5 minutes a day, and he’s doing just that through sites like I Can Has Cheezburger and FAILBlog — both of which are powered by amazing fan communities that submit thousands of pieces of content every day.

We talked about building community, how to make the most of user-generated content, and the ingredients of a great internet meme.