Featuring pre-conference case studies from:
Mia Dand, Social Media Manager
Jennifer Love, VP of Corporate Communications
Lisa Thurber, Web/Digital Communications, Sr. Manager
Pepper Roukas, VP of Digital Marketing & Social Media Development
Ivy Li, Social Media Producer, Corporate Communications, and Tyler Reed, Manager of Corporate Communications
Amy Paquette, Senior Manager of Social Media Strategies; Brand, Innovation
Jeffery Kissinger, VP of Interactive Marketing
Susan Via, Manager of Community Marketing and Engagement, and Lorie Robinson, Product Marketing Manager
What the meeting was like
Over 75 representatives from 50 member brands attended the Member Meeting at Columbia University in New York on March 30, 2011. The morning discussion focused on “driving sales with social media” and covered topics such as the role of social media within the sales cycle, enabling your sales team to use social media, and sales tactics and ideas.
After networking over lunch, we spent the afternoon in small groups of member-led breakout sessions. Topics included integrating social media with traditional marketing, making social media “fun” in a regulated company, how to structure a social media team, and using social media to engage employees.
We closed the day in a private conversation with LIVESTRONG CEO Doug Ulman, who shared his personal perspective on how social media has revolutionized the nonprofit sector.
Our guest speaker: Doug Ulman
We ended the day with an exclusive, informal chat with Doug Ulman, the President and Chief Executive Officer of LIVESTRONG.
Doug Ulman is a three-time cancer survivor and nationally recognized cancer advocate. After overcoming chondrosarcoma and malignant melanoma twice during his sophomore year in college, Doug and his family founded the Ulman Cancer Fund for Young Adults, a non-profit organization to provide support, education, and resources to young adults, their families and friends who are affected by cancer.
He served as Executive Director of the Ulman Cancer Fund for four years before joining LIVESTRONG as director of survivorship in 2001. Serving as President & CEO since 2007, Doug is responsible for the strategic vision and direction of LIVESTRONG. With over 990,000 followers on Twitter (@LIVESTRONGCEO), Doug has led the organization in using social media as a strategic platform to raise awareness, share information, fundraise, and build a global community in the fight against cancer.