Member Meeting 13
February 2-3, 2011

Focus on: Spreading social media across the enterprise

Thanks to our host: Dell


We were honored that one of’s founding members, Dell, hosted the Member Meetings at its headquarters in Round Rock, Texas.

Special thanks to Manish Mehta, Richard Binhammer, Adam Brown, Cory Edwards, Richard Margetic, Lionel Menchaca, Michael Conway, and the entire Dell team who helped make this meeting possible.

Featuring pre-conference case studies from:


Adam Brown, Director of Social Media

Learn how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.


Jeff Cole, Sr. Manager of Global Social Media Operations

Learn how Kellogg’s locked down their global social listening strategy.


Jordan Williams, Manager of Digital Engagement

Learn how REI is using location-based check-ins to build relationships and drive sales.


Debbie Curtis-Magley, Manager of Corporate Public Relations

Learn how UPS uses social media to defend itself when under attack.

InterContinental Hotels Group

Nick Ayres, Senior Manager of Social Media

Learn how InterContinental Hotels Group used online communities to jumpstart their global social media programs.


Kimberley Gardiner, National Digital Marketing & Social Media Manager

Learn how Toyota leveraged social media to build brand advocacy.

Texas Instruments

Aimee Kalnoskas, Social Web Marketing Manager

Learn how Texas Instruments defragmented social media to drive innovation.


Michelle Kostya, Community Manager of Support Forums

Learn how Research In Motion connected with BlackBerry customers online for support.

What the meeting was like

More than 50 members attended these Member Meetings at Dell’s headquarters in Round Rock, TX. Our morning theme was “Spreading social media across the enterprise,” and we discussed issues like developing a proper structure for social media management, finding the time and the resources to build to scale, and how to encourage social media use without becoming the “help desk.”

After lunch and a tour of Dell’s Social Media Listening Command Center, Michael Dell sat down with us for a discussion on how social media helps Dell better communicate with customers. We then broke into small groups for member-led breakout sessions, covering everything from creating editorial calendars to finding the ROI in social media.

We ended the day with a private conversation with Dell’s CMO, Karen Quintos, who shared her insight on the future of social media and its potential for large companies.

Our guest speaker: Karen Quintos

We ended the day with an exclusive, informal chat with Dell’s CMO, Karen Quintos.

Karen is responsible for bringing the company’s brand to life for Dell customers, team members and stakeholders around the world. She leads brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.

Karen is also the executive sponsor of the largest networking group at Dell, Women in Search of Excellence (WISE).