Thanks to our hosts: SAP and SunGard
We were honored that one of SocialMedia.org’s founding members, SAP, hosted the case study presentations at its headquarters in Newtown Square, PA.
Special thanks also to SunGard for opening their headquarters’ doors to host the Member Meetings on the second day.
Featuring pre-conference case studies from:
Brian Ellefritz, Senior Director of Social Media Marketing
Marc Monseau, Director of Corporate Communications
Leah Patterson, Web Marketing Manager
Ivy Li, Digital Publicist, and Morgan Baden, Senior Manager of Internal Communications & Social Media
Kate Bird, Director of Digital Communications Strategy
Anna Lingeris, Public Relations Manager
Amber Harris, Manager of Digital Communications, and Gayle Weiswasser, VP of Social Media Communications
Jonathan Haley, Director of eBusiness
What the meeting was like
SunGard hosted a sold-out meeting where 50 attendees from more than 30 companies shared, collaborated, and networked for a full day. Our morning theme, “Engaging your audience,” included best practices and lessons learned on how to find, talk, and interact with customers. We talked about some pretty juicy topics like establishing an identity, setting expectations, dealing with detractors, and recognizing fans.
After touring SunGard and a proper lunch of Philly cheesesteaks and pretzels, we held a variety of unconference sessions for members to dive deep on the topics they wanted to discuss. Topics included developing a global social media strategy, social CRM, blogger outreach, crafting appropriate content, and customer service best practices.
We wrapped up our day with FBI Supervisory Special Agent Kevin Burton, who shared some exclusive insights and war stories with us about how the FBI is working to make the internet a safer place… and what we can do to help and for our own protection.
Our guest speaker: Kevin Burton
FBI Supervisory Special Agent Kevin Burton knows better than anyone that we have reasons to be concerned about computer fraud and intrusion — everything from hackers trying to penetrate your website and data to spies and terrorists looking for access to classified information. And we’re honored he’ll share some of his stories at this Member Meeting.
An eight-year veteran of the FBI, Special Agent Burton currently leads a squad on the front lines of computer intrusion cases, which the FBI regards as the “paramount priority” of its cyber program because of the potential threats to national security.
Burton’s bio reads like something out of a movie thriller: After serving in the United States Marine Corps and the NYPD, he was appointed a Special Agent of the FBI in 2002, investigating kidnappings, bank robberies, counterintelligence and counterterrorism. After helping the Philadelphia division of the FBI’s Cyber Squad, Burton was promoted to head up the Computer Intrusion Section, becoming the point man for investigations in 28 of the FBI’s 56 field offices as well as 20 Legal Attaché Offices across the globe. In this role, Special Agent Burton led the Botnet and Romanian Threat Focus Cells, bringing together experts from law enforcement, intelligence, academia and private sector communities.