Member Meeting 1
January 22, 2008

Focus on: Building buy-in for social media

What the meeting was like

The first-ever meeting of (what was then known as) the Blog Council drew 21 attendees to Orlando. With corporate social media in its early stages, we spent some time discussing how to make the argument for buy-in to this emerging arena.

We also established some early parameters for the Council, as well as laid out plans for a project to define best practices for disclosure.

Following a private conversation with author Emanuel Rosen, members led breakout discussions on a number of topics, including how to choose a blogging platform, and best practices on dealing with agencies.

Our guest speaker: Emanuel Rosen

Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz: How to Create Word of Mouth Marketing. The book is based on 165 interviews he conducted in 1998-99 among researchers, consumers, and executives who were successful in building buzz for their brands.

Prior to writing the book, Rosen was VP Marketing at Niles Software in Berkeley, California. There, he was responsible for launching and marketing the company’s flagship product, EndNote, which spread to a large extent by word of mouth. The Anatomy of Buzz hit Wall Street Journal’s bestseller list and is now available in 12 languages.