Leadership Retreat Agenda
Tuesday, October 24
|8:30 AM||Shuttle Leaves from Hotel|
|9:00 AM||Breakfast and Conversations|
|10:00 AM||Member-led Sessions|
|10:40 AM||Member-led Sessions|
|11:20 AM||Member-led Sessions|
|12:00 PM||Community Lunch
We’ll continue the day with a big lunch together. It’s Austin, so it’ll be tasty — and there’ll be as much tofu as there is meat.
|1:00 PM||Vision break: What happens when the screen goes away?
Modern marketers know how to sell on the screen — from TV, to desktop, to mobile. But new technology is evolving beyond the screen. In an ever-increasing voice-driven world, what will we do when our customers interact just by talking to us? Conversion rate and user experience expert Jeffrey Eisenberg will talk about the unprecedented challenge marketers face in the age of Siri, Alexa, Google Home, and Watson. Plus, everyone will get a copy of Jeffrey’s new book. Learn more about Jeffrey here.
|3:20 PM||Big Break|
|4:30 PM||Vision Break: Group workshop on creative expression
Learn to bring out your creative side with this interactive session. We’re bringing in a professional trainer for a unique experience you’ll love.
|5:00 PM||The Big BBQ
After our sessions, we’ll end with a great meal together with social activities. We’ll continue our conversations from the afternoon, and you’ll compare notes and build relationships with your fellow social media leaders.
|7:00 PM||Shuttle Back to Hotel
We’ll bus everyone back to the hotel downtown where you’re welcome to continue socializing or head to the live music scene down the street.
Wednesday, October 25
|7:30 AM||Shuttle Leaves from Hotel|
|8:00 AM||Breakfast and Conversations|
|9:00 AM||Vision Break: Social search and rescue
As social media leaders at big brands, we know that when a crisis hits, our teams will be right there in the middle of it. We’ll meet Bill Moore, the CEO of the walkie-talkie app Zello (and co-founder of TuneIn). He’ll tell us how Zello became a mission-critical tool during hurricanes Harvey, Irma, and Maria, how they responded in real-time during the crisis, became the #1 app on iTunes and Google Play, and even survived a hack. Learn more about Zello and their amazing story here.
|10:10 AM||Member-led Sessions|
|10:40 AM||Big Break|
|11:10 AM||Member-led Sessions|
|11:50 AM||Community Lunch
We’ll break for lunch together to enjoy some great local food. We’ll keep the conversations going as we re-energize and explore the ranch.
|2:00 PM||End of Sessions — Say Goodbye!
We’ll end right on time with shuttles to help you get to the airport.