Finding the Right Community Manager
Different communities require different skills and expertise from their community managers.
While some communities are all about content, others are all about members. (Most are somewhere in the middle.) You’ll need to decide which type of community manager should lead yours.
The Two Types of Community Managers
Membership Community Managers enable groups of people to collaborate and help each other. They bring people together, encourage participation, and build relationships. Their success is defined by the engagement of the members. This work is based on membership organizations such as trade associations and professional societies.
Content Community Managers curate and post content online to encourage and attract fans. Their success is defined by the quality of their content and the audience they attract. Their work is based on publishing and marketing models.
The Spectrum of Community Types
While these two roles are very different, most communities combine some aspects of each.
Social media community managers are usually content focused, association community managers are usually member focused, and online forum community managers are somewhere in the middle. It all depends on your goals — from brand-building to member service.
In general, the work of these community manager roles breaks down like this:
|Role||Membership CMs||Content CMs|
|What they do||
|How they’re measured||
|Important skills and experience||