Upcoming SocialMedia.org Health Calls

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Past Calls

Knowledge share: How has your organic strategy been impacted this year? (Members and Invited Guests Only)

May 20, 2021

How has organic reach on Facebook and other social media channels been impacted this year? Join other social media leaders at hospitals to discuss what they’re observing on their social channels, how their organic content is resonating with audiences, the nuances of the Facebook algorithm changes, and how we’re adjusting to improve content performance.

If you’re wondering how others are addressing the challenge with organic reach, this is the peer-to-peer knowledge sharing session to talk confidentially about this brain-wracking topic with social media leaders at other hospitals.

Who Attended

SocialMedia.org Health members, plus AdventHealth, Prisma Health, and The University of Kansas Health System.

Reputation management: How social media teams are building and protecting their brand (Members and Invited Guests Only)

April 15, 2021

Is your team resourced to fully monitor and protect your hospital’s reputation? Whether your response is ‘yes’ or ‘no,’ this confidential conversation with your social media peers will go deeper into the strategies hospitals use to protect their brand. We’ll discuss team roles and responsibilities, platforms and tools used, and how we offer support during crisis situations.

This call is a must for social media leaders at hospitals working on reputation management. Bring examples of how your team is built for success, or questions you have about how you can improve processes or gain resources, in this confidential conversation with your peers.

Who Attended

SocialMedia.org Health members, plus Gillette Children’s Specialty Healthcare, Mount Sinai Health System, Nicklaus Children’s Health System, Scripps Health, Tampa General Hospital, Tenet Healthcare, and UR Medicine.

Children’s hospitals: Pediatric mental health messaging on social media (Members and Invited Guests Only)

March 11, 2021

Children are just as likely to suffer from anxiety and depression as adults, and during the pandemic it has become an even bigger issue to address.

Let’s discuss how we’re talking about mental and behavioral health on our social channels. What are we learning about our audiences and how are we responding to them? What type of content and messaging resonates, and how are you building out a strategy?

Join this confidential conversation with other children’s hospital social media leaders to find out how they’re keeping up with this growing need in communities.

Who Attended

SocialMedia.org Health members, plus Arkansas Children’s Hospital, CentraState Healthcare System, Children’s Hospital Los Angeles, Cook Children’s, and Spectrum Health System.

The Facebook dilemma (Members and Invited Guests Only)

February 10, 2021

At this point, worrying about Facebook is in your job description. The 2020 Facebook ad boycott, the FTC lawsuit, continued brand safety concerns, misinformation, high-ranking employee defections, new ad limitations in 2021, and now Apple vs. Facebook — what’s next with this platform?

Join this confidential discussion to share your perspective on the Facebook dilemma. What does it mean for your hospital’s targeted ads now that Apple’s privacy policy will limit data collection in apps like Facebook? How will you diversify your ad spend in the coming year? Do we really have a choice when it comes to investing in the platform?

As issues keep popping up with Facebook, you can turn to SocialMedia.org Health to get honest, unbiased, and off-the-record advice from your peers.

Who Attended

Members of SocialMedia.org Health, plus Baptist Health, Carilion Clinic, Children’s Hospital of Orange County, City of Hope, CommonSpirit Health, Crozer-Keystone Health System, DCH Health System, HonorHealth, Inspira Health Network, Medical University of South Carolina, Mount Sinai Health System, Nicklaus Children’s Health System, Novant Health, Ochsner Health System, Rady Children’s Hospital-San Diego, Scripps Health, Sparrow Health System, Stormont Vail Health, and Tenet Healthcare.

FAQ

Are these conversations confidential like your members-only calls?

Yes. You will be required to agree to our confidentiality rules when you register.

Who’s going to be on the line?

Everyone on the call will be leading social media strategy at a major hospital. This is a conversation for people like you, with jobs like yours, at organizations like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member organizations and invited guests from similarly-sized hospitals.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Who is the presenter on the calls?

Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at hospitals like yours.

Why is there no fee and who is funding this?

SocialMedia.org Health is a community for people leading social media at major hospitals. We have members-only calls each week. Because our calls are confidential, we sometimes open our calls up to guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.