Over the past couple of weeks, dozens of SocialMedia.org Health members worked together to create a social media movement to thank the incredible healthcare workers on the front lines of the COVID-19 pandemic.
Ashley Anderson, Associate Director of Social Media at Cedars-Sinai, kicked off the discussion within the community.
Her post quickly gained traction — and as more members began to get involved, UC San Diego Health Senior Social Media Specialist Sandra Phillips and Texas Children's Hospital Director of External Communications Christy Warring jumped in to help coordinate on which hashtag to use, when to post the first piece of content, and what the messaging would look like.
After some discussion, they landed on the hashtag #HealthCareHeroes.
It would allow hospitals to thank their frontline workers across their social channels and give their followers an easy way to show their appreciation.
Members shared what their posts would look like and decided to leverage the momentum they had built by getting their first pieces of content posted on Friday, March 27 — just a few days after the initial discussion began.
Over 30 members have gotten involved and shared #HealthCareHeroes across their channels.
Some hospitals urged followers to share photos of themselves holding a sign thanking health care workers.
View this post on Instagram
We love our health care workers and want to thank them for all they are doing to keep us safe during this time. Please join us in thanking them by using #HealthCareHeroes on your page today to lift their spirits. You can also post a photo in the comments of you holding a sign thanking our health care workers using #HealthCareHeroes and we will make sure to share the pictures with them! ❤️ #TeamDH
They also used #HealthCareHeroes to spotlight specific staff members and teams.
Some members highlighted the ways their staff are helping in the fight against COVID-19.
View this post on Instagram
Our ventilators are off to help save grown ups. Recognizing the need for this life-saving equipment, Lurie Children’s is loaning several ventilators for adults in need who are battling COVID-19. #covid19 #ventilator #rtstrong #respiratorytherapist #stayhome #allinthistogether #allinillinois #healthcareheroes #all4your1
Others included the hashtag in their Doctors' Day posts as well.
UC San Diego Health's post was even featured on John Krasinski's “Some Good News” webshow.
It's great to see the community come together in this way — especially during these unprecedented and uncertain times.
This is when our community is at its best. Nobody has led social media during a pandemic, but we're going to get through this, together.
Thank you to everyone who jumped in and participated in this social media movement — and a special shoutout to Ashley Anderson, Sandra Phillips, Christy Warring, and everyone else who helped coordinate and went above and beyond to get this collaboration off the ground!