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SocialMedia.org Health

Stories from the people leading social media at major hospitals.

The Short List: Mayo Clinic, Cleveland Clinic, UCLA Health, and more

May 1, 2018

Matt Bakaitis, Senior Digital Marketing Director at Cleveland Clinic, shared how they are tackling digital marketing challenges in health care through their digital and social channels and keeping their focus on “patients first.” CIO Review >>

Mayo Clinic is running their successful “Mayo Clinic Minute” video series on Facebook to give their audiences important medical information in a short, digestible format. Facebook >>

Katie Mardigian from VCU Health, Heather Valentine from Loma Linda University Health, Terri McNorton from Bon Secours Health System, Scott Kerbs from University Medical Center of Southern Nevada, Crista Latham from MD Anderson Cancer Center, Aubrey Hinkson from Augusta University Health, and Paul Matsen, Mary Beth Pate, and Stephanie Petrucci from Cleveland Clinic spoke on social media’s relationship with health care marketing at the Healthcare Marketing and Physician Strategies Summit. Health Care Strategy >>

The HSC Health Care System is looking for a Communications Manager to identify opportunities to market to both providers and the public and also develop and manage their overall social media strategy. (Washington, D.C.) HSC Health Jobs >>

UCLA Health is hiring a Communications Director to develop the strategy around the strategic social and digital media initiatives for their Jonsson Comprehensive Cancer Center. (Westwood, CA) UCLA Health Careers >>

Want to see more stories like this? Subscribe to the SocialMedia.org Health Short List, our weekly email newsletter about the people leading social at major hospitals.

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