Stories from the people leading social media at major hospitals.

Kimberly Erskine discusses how her team redefined Penn Medicine’s organic Facebook strategy to humanize the hospital and become more visually engaging

A couple months ago, Kimberly Erskine, Web Content Coordinator at Penn Medicine, and her team started reevaluating the hospital’s main Facebook page. Multiple departments, including marketing, public relations, and development, were posting their own content on the page — leaving it over-saturated. Kimberly and her team set out to create a more deliberate and sociable… Read More >

Alaciel Torres with Northwestern Medicine shared how they built out their online reputation strategy through ratings and reviews

In 2017, when Alaciel Torres joined Northwestern Medicine as a Social Media Specialist, they were just starting their journey to improve their online reputation strategy by looking at ratings and reviews across their hospital locations. Since then, her work connecting with patients through Facebook, Yelp, and Google Business Reviews has not only helped zero in… Read More >

The Shortlist: Mercy, Michigan Medicine, and more

Social Media Manager Brad Haller discussed how he and his team at Mercy developed a campaign documenting a co-worker's bariatric surgery journey through blog posts on the hospital's website and posts across their social channels. SocialMedia.org Health Blog >> In a video that garnered over 1,000 views, Michigan Medicine's Shahzad Mian, M.D. discussed the importance… Read More >