Stories from the people leading social media at major hospitals.

Maggie Dingwell and Lexie Feikema on how they launched Texas Scottish Rite Hospital for Children’s “Share Your Story” program

Maggie Dingwell and Lexie Feikema, Communications Specialists at Texas Scottish Rite Hospital for Children, recently worked together to expand the opportunity to engage with patients — and launched the hospital’s “Share Your Story” program across their blog and social media channels. The program was born out of the need for a more streamlined way to… Read More >

Agata-Smieciuszewski

Agata Smieciuszewski shared how she developed Cedars-Sinai’s “Words of Inspiration” video series to spotlight exceptional employees

Back in June of 2018, Cedars-Sinai Social Media Coordinator Agata Smieciuszewski started planning a new video series to spotlight employees from across the medical center as part of their greater #FacesOfCedarsSinai campaign. Inspired by a similar series conducted by Memorial Sloan Kettering Cancer Center, this “Words of Inspiration” series — which shows hospital employees reading… Read More >

PeaceHealth’s Jamie Sturn and Courtney McConnell on how they developed and executed their 45-day #CenturyCycle2018 Challenge

This past summer, PeaceHealth Social Media Strategists Jamie Sturn and Courtney McConnell embarked on one of the health system’s biggest and longest-running social media challenges: #CenturyCycle2018. It all started with an idea from Jamie to run something around cycling after PeaceHealth helped sponsor a new bike sharing program in Eugene, Oregon — one of the… Read More >