Stories from the people leading social media at major hospitals.

Clinician authorization forms: Henry Ford Health System’s Emily Stieber shares how they established an important piece of their social media strategy

Social Media Strategist Emily Stieber and her team at Henry Ford Health System recently completed an important and complex piece of their social media strategy: social media authorization forms for their clinicians so they can educate others about innovative patient treatments using their personal social media accounts. “We started encouraging our clinicians and physicians to… Read More >

Johns Hopkins Medicine’s Instagram growth: Sara Feldman shares how employee spotlights have taken the channel to the next level

When Sara Feldman joined Johns Hopkins Medicine as an Internet Marketing Specialist, their Instagram page was still pretty new. Since then, she’s helped double the page’s following and develop a content strategy for the platform based around employee spotlights. “When we first started with Instagram we were posting a variety of different types of images,”… Read More >