Stories from the people leading social media at major hospitals.


Rachael Jones shares how Sharp HealthCare transferred social care to their contact center and improved consistency across their organization

As Senior Social Media Strategist at Sharp HealthCare, Rachael Jones leads the patient engagement and social media strategy for Sharp HealthCare’s social and reputation channels. According to Rachael, a big part of that is making sure Sharp’s organizational values are represented in its interactions with the community on social media. “Our commitment at Sharp is… Read More >

Elizabeth Whittington and Carrie Strehlau share the social strategy supporting the collaboration announcement between St. Jude Children’s Research Hospital and World Health Organization to fight childhood cancer

This was a big announcement for the organization — and for Elizabeth Whittington and Carrie Strehlau, it required crafting a social media messaging strategy with a wide range of partners and stakeholders around the world. “We’ve previously worked with World Health Organization, but because this announcement was being made during the United Nations General Assembly,… Read More >

The Shortlist: Nationwide Children’s, UCLA Health, Mayo Clinic, and more

Mayo Clinic's Communications Director of Social and Digital Innovation, Lee Aase, discussed how they utilized social media to create a powerful PR response in a crisis. eHealthcare Strategy >> Nationwide Children's Hospital Chief Marketing Officer Donna Teach shares how they kicked off their #OnOurSleeves campaign, which seeks to support children living with mental illness. ABC… Read More >

The Shortlist: Northwell Health, City of Hope, Children’s Minnesota, and more

Gina Czark, Vice President of Content Management at Northwell Health, discussed how they created their hospital-wide blog and supported it through a hyper-focused social promotion strategy. eHealthcare News >> St. Jude hosted a live lecture on CAR T-cell therapy during the Biden Cancer Community Summit on immunotherapy. Periscope >> In a video that garnered over… Read More >