Last week we wrapped up our tenth SocialMedia.org Health Member Meeting at UC Davis Health in Sacramento.
A huge thank you to the team at UC Davis Health for hosting us in their beautiful facility and giving members a private tour.
33 social media leaders from 22 major hospitals got together to talk about the things that are most important to their work right now.
Here’s who joined us:
Ascension Health, Avera Health, Cancer Treatment Centers of America, Children’s Hospital Colorado, The Christ Hospital, Hospital for Special Surgery, Kaweah Delta Health Care District, MedStar Health, Memorial Hermann Health System, Mercy, Methodist Le Bonheur Healthcare, Northwestern Medicine, Oregon Health and Science University, Providence St. Joseph Health, Rush, RWJBarnabas, Sutter Health, Texas Scottish Rite Hospital for Children, UC Davis Health, UC San Diego Health System, UCLA Health System, and UW Health.
First, we heard four Show & Tell presentations from fellow SocialMedia.org Health members.
They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Providence St. Joseph Health’s Mary Renouf and Melissa Grace on how they approach social marketing for mental health programs.
- Sarah Heise and Lauren Suedkamp from UC Davis Health on leveraging uniqueness to create user-friendly content.
- Joanna Kerman from The Christ Hospital on how they made a splash with their Baby Shark Week campaign.
- Texas Scottish Rite’s Maggie Dingwell and Lexie Feikema on how humanizing the hospital’s brand has yielded success.
Following our afternoon of conversations, an industry benchmarking session, and Show & Tell talks, SocialMedia.org Health members all went out for a fantastic dinner together.
We held our private Member Dinner at Hook and Ladder Manufacturing Company. There was plenty of delicious food and even more laughs. It was the perfect opportunity for members to connect with each other before a big day of brainstorming, discussion, and collaboration.
We also held three Member-Led Discussions where SocialMedia.org Health members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
Discussions were led by:
- Lisa McMahan at Oregon Health & Science University on developing (and enforcing) social media policy and standards for employees.
- Mercy’s Bethany Pope on handling after-hours coverage, setting up on-call rotations, or using agency support.
- Thurston Hatcher from Rush on easing the pain in the content development process.
You won’t want to miss the next opportunity to have face-to-face conversations with people like you at hospitals like yours.
Stay tuned for information about our next meeting!