Highlights from Member Meeting 9 Hosted at The Johns Hopkins Hospital

Last week we wrapped up our ninth SocialMedia.org Health Member Meeting at The Johns Hopkins Hospital in Baltimore.

A huge thank you to Therese Lockemy and the team at The Johns Hopkins Hospital for hosting us in their beautiful facility and giving members a private tour.

57 social media leaders from 37 major hospitals got together to talk about the things that are most important to their work right now.

Here’s who joined us: Adventist HealthCare, Avera Health, Boston Children’s Hospital, Boston Medical Center, Carilion Clinic, Children’s Hospital of Pittsburgh, Children’s National Health System, Cooper University Health Care, Dartmouth-Hitchcock, Dignity Health, Encompass Health, Forrest Health, Henry Ford Health System, Holy Name Medical Center, Houston Methodist, Johns Hopkins Medicine, LifeBridge Health, Mary Washington Healthcare, Mayo Clinic, MedStar Health, Mercy, Methodist Le Bonheur Healthcare, Michigan Medicine, Northwestern Medicine, NYU Langone Health, Oregon Health & Sciences University, Penn Medicine, Penn State Health, Prisma Health, Providence Health, Rush, St. Jude Children’s Research Hospital, Temple University Health System, UCLA Health System, University of Maryland Medical System, UPMC Pinnacle, and UT Southwestern Medical Center.

First we heard from our special guest speaker, Dr. Meg Chisolm, who discussed her activeness on social media, from educating her peers to publishing research on the use of social media in medicine.

Then, we heard 5 Show & Tell presentations from fellow SocialMedia.org Health members.

They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:

  • UCLA Health System’s Ashley Anderson on how they worked across departments to launch an integrative campaign around colorectal screenings.
  • Leah Parker from Children’s National on how they’ve set up a process to help staff get started on Twitter.
  • Northwestern Medicine’s Megan Augustyniak on rebuilding trust through micro-influencers.
  • Caryn Zengel from MedStar on how to kickstart and analyze a social amplification program.
  • Therese Lockemy and Sara Feldman from Johns Hopkins Medicine on how to expand your social media infrastructure to operate as one.

Following our afternoon of conversations and Show & Tell talks, SocialMedia.org Health members all went out for a fantastic dinner together.

We held our private Member Dinner at Ampersea. There was plenty of delicious food and even more laughs. It was the perfect opportunity for members to connect with each other before a big day of brainstorming, discussion, and collaboration.

We also held 3 Member-Led Discussions where SocialMedia.org Health members explored tough questions, shared experiences, and got help with specific challenges they’re facing.

Discussions were led by:

  • Henry Ford Health System’s Emily Stieber on keeping control of your social footprint and strategy.
  • Eric Jones from St. Jude Children’s Research Hospital on best practices for reporting and analyzing social media metrics.
  • Alicia Schumacher from Avera Health on coordinating social organic and paid content and working with agency partners.

Join us at our next meeting!

You won’t want to miss the next opportunity to have face-to-face conversations with people like you at hospitals like yours. Our next member meeting will be hosted by our SocialMedia.org Health members at UC Davis Health in Sacramento, October 15-16.

Check out the details and save your spot here.

See you then!