Last week we wrapped up our eighth SocialMedia.org Health Member Meeting at Scottish Rite for Children in Frisco.
A huge thank you to McKay Heim, Maggie Dingwell, and Lexie Feikema for hosting us in their beautiful new facility and giving members a private tour.
38 social media leaders from 26 major hospitals got together to talk about the things that are most important to their work right now.
Here’s who joined us: Ann & Robert H. Lurie Children’s Hospital of Chicago, Boston Children’s Hospital, Boston Medical Center, Cedars-Sinai, Children’s Health, Children’s Healthcare of Atlanta, Children’s Hospital Colorado, Children’s National Medical Center, Cook Children’s Health Care System, Dignity Health, Franciscan Alliance, Kindred Healthcare, Le Bonheur Children’s Hospital, Mayo Clinic, Medical City Healthcare, Memorial Hermann Health System, Mercy, Methodist Health System, Oregon Health & Science University, Prospect Medical Holdings, Stanford Children’s Health, Steward Health Care, Tenet Healthcare, Texas Health, Texas Scottish Rite for Children, and UT Southwestern Medical Center.
We heard 5 Show & Tell presentations from fellow SocialMedia.org Health members.
They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Kindred Healthcare’s Amanda Henson on how they manage their online reputation.
- Maggie Dingwell and Lexie Feikema from Texas Scottish Rite Hospital for Children on managing their user-generated content strategy.
- Kristen Holland Shear from UT Southwestern Medical Center on reimagining Pinterest to better fit with your overall social strategy.
- Virginia Hock with Children’s Health on best practices for creating engaging social content with patient and team member stories.
- Robbie Schneider at Franciscan Alliance on smart strategies for small social teams.
Following our afternoon of conversations and Show & Tell talks, SocialMedia.org Health members all went out for a fantastic dinner together.
We held our private Member Dinner at Tupelo Honey. There was plenty of classic Southern food and even more laughs. It was the perfect opportunity for members to connect with each other before a big day of brainstorming, discussion, and collaboration.
We also held 3 Member-Led Discussions where SocialMedia.org Health members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
Discussions were led by:
- Memorial Hermann Health System’s Audrey Roeder Seykora on lead generation and how social media can help boost business.
- Brad Haller and Bethany Pope at Mercy on changes happening in social media (primarily Facebook) and how health systems can maximize them in the New Year.
- Jessica Laurendeau from Boston Children’s Hospital on the creation of an internal social media committee or council.
Join us at our next meeting!
You won’t want to miss the next opportunity to have face-to-face conversations with people like you at hospitals like yours. Our next member meeting will be hosted by our SocialMedia.org Health members at The Johns Hopkins Hospital in Baltimore, Maryland, June 3-4.
Check out the details and save your spot here.
See you then!