Stories from the people leading social media at major hospitals.

Megan Augustyniak shares how Northwestern Medicine is using micro-influencers to build trust with their audience and tell patient stories.

A few years ago, Senior Social Media Specialist Megan Augustyniak worked with the Northwestern Medicine legal department to start building out their user-generated content (UGC) strategy in an effort to feature more photos and videos from patients and physicians on their social media channels. For the two years that strategy has been active, they find… Read More >

Highlights from Member Meeting 9 Hosted at The Johns Hopkins Hospital

Last week we wrapped up our ninth SocialMedia.org Health Member Meeting at The Johns Hopkins Hospital in Baltimore. A huge thank you to Therese Lockemy and the team at The Johns Hopkins Hospital for hosting us in their beautiful facility and giving members a private tour. 57 social media leaders from 37 major hospitals got… Read More >