Stories from the people leading social media at major hospitals.


Audrey Seykora on how she and her team created Memorial Hermann’s multi-channel “Resolution Challenge” lead generation campaign

Audrey Seykora, Director of Content and Social Strategy at Memorial Hermann, joined the team in late 2017 and recently helped build and deploy a massive multi-faceted lead generation campaign — the Resolution Challenge — as a key aspect of their growing social strategy. Audrey and her team quickly realized the hospital’s social strategy was missing… Read More >