Stories from the people leading social media at major hospitals.

Ashley Anderson from UCLA Health System shares how she collaborated across departments to execute a successful campaign for Colorectal Cancer Awareness Month

Last May, UCLA Health System Social Media Manager Ashley Anderson and her team were approached by their Division of Digestive Diseases about putting together a big integrated campaign for colorectal cancer awareness screenings. Ashley and her team immediately started planning on the campaign and connecting with teams across the hospital to make it a success…. Read More >

Megan Augustyniak shares how Northwestern Medicine is using micro-influencers to build trust with their audience and tell patient stories.

A few years ago, Senior Social Media Specialist Megan Augustyniak worked with the Northwestern Medicine legal department to start building out their user-generated content (UGC) strategy in an effort to feature more photos and videos from patients and physicians on their social media channels. For the two years that strategy has been active, they find… Read More >