The Health Short List

Stories from the people leading social media at major hospitals.

The Short List: Nationwide Children’s, UCLA Health, Mayo Clinic, and more

Mayo Clinic's Communications Director of Social and Digital Innovation, Lee Aase, discussed how they utilized social media to create a powerful PR response in a crisis. eHealthcare Strategy >> Nationwide Children's Hospital Chief Marketing Officer Donna Teach shares how they kicked off their #OnOurSleeves campaign, which seeks to support children living with mental illness. ABC… Read More >

The Short List: Northwell Health, City of Hope, Children’s Minnesota, and more

Gina Czark, Vice President of Content Management at Northwell Health, discussed how they created their hospital-wide blog and supported it through a hyper-focused social promotion strategy. eHealthcare News >> St. Jude hosted a live lecture on CAR T-cell therapy during the Biden Cancer Community Summit on immunotherapy. Periscope >> In a video that garnered over… Read More >

How Tristin Bates deployed a new social media management tool across Johns Hopkins Medicine’s marketing and communications departments

As Senior Internet Marketing Specialist at Johns Hopkins Medicine, Tristin leads efforts around high impact visuals for social, strategic planning, and execution of complex social media strategies. She helps embed social into the department and institution through guiding her colleagues and departments on social media implementation. One of the largest projects Tristin has worked on… Read More >

The Short List: Children’s Mercy, UW Medicine, Houston Methodist, and more

Children’s Mercy Director of Public Relations Jake Jacobson and Shepherd Center Director of Public Relations and Digital Marketing Jane Sanders shared how they promote and tell stories through their social channels to connect with patients and drive engagement. PR Daily >> In response to Seattle’s recent poor air quality, UW Medicine posted a video about… Read More >