Highlights from Member Meeting 5 in Orlando

Last week we wrapped up our fifth SocialMedia.org Health family reunion at Member Meeting 5 in Orlando!

54 social media leaders from 34 major hospitals got together to talk about the things that are most important to their work right now.

Here are the hospitals who were there: Atlantic Health System, Aurora Health Care, Avera Health, Baptist Health Jacksonville, Bon Secours Health System, Boston Children’s Hospital, Cancer Treatment Centers of America, Children’s Health, Children’s Hospital Colorado, Children’s Hospital of Wisconsin, The Christ Hospital, Cincinnati Children’s Hospital Medical Center, Henry Ford Health System, Highmark, Johns Hopkins Medicine, Kindred Healthcare, Mayo Clinic, MedStar Health, Mercy, Methodist Le Bonheur Healthcare, Nemours Children’s Hospital, Northwestern Medicine, Ohio State University Wexner Medical Center, Oregon Health & Science University, Orlando Health, Penn Medicine, Providence St. Joseph Health, Sarasota Memorial Health Care System, Sentara Healthcare, St. Jude Children’s Research Hospital, Texas Scottish Rite Hospital for Children, University Hospitals, UT Southwestern Medical Center, and Vanderbilt University Medical Center.

We heard 12 Show & Tell presentations from fellow SocialMedia.org Health members, all social media leaders at major hospitals from around the country.

They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:

  • Dana Johnson on how the Christ Hospital’s FilMD: Documentary Series innovates the physician bio video, how that content performs on Facebook, and how easy it is to produce.
  • Children’s Health’s Lauren McKinnon and Dawn Kahle on how to implement an online reputation management program.
  • Mackenzie Jones and Shawn Halls from Sarasota Memorial Health Care System on how they are integrating Snapchat into their social media strategy.
  • OHSU’s Kathryn Peck on communicating their mission in a charged political environment.
  • Mayo Clinic’s Makala Arce on how and why they onboarded thair many social media accounts to a social media management system.
  • Josh Wilson and Yusila Ramirez from Nemours Children’s Health System on how social media was mobilized to help families ahead of Hurricane Irma.
  • Kena Lewis on how Orlando Health responded to the Pulse Nightclub tragedy.
  • Alexis Shaw at Ohio State University Wexner Medical Center on their efforts to promote thought leadership through social media.
  • Vic Reiss with Cancer Treatment Centers of America on their social media team’s production and distribution of an original video series and how that risk paid off.
  • Becky Kolar from Aurora Health Care on how they improved their customer service process by including different departments.
  • Alicia Schumacher and Paige Baskerville from Avera Health on how they leveraged content to increase engagement.

You won’t want to miss the next opportunity to have face-to-face conversations with people like you at hospitals like yours.

Stay tuned for information about our next meeting!