Member Meeting 9

June 3-4, 2019 • Baltimore, MD

Hosted by The Johns Hopkins Hospital

Member Meeting 9 Agenda:

Monday, June 3

(Members and Invited Guests)

12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 9.
12:30 PMSpecial Guest Speaker: Dr. Meg Chisolm
Johns Hopkins Medicine's Dr. Meg Chisolm will chat with the group about her activeness in social media, from educating her peers to publishing research on the use of social media in medicine.
12:50 PMBreak
1:00 PMRebuilding trust through micro-influencers
Megan Augustyniak, Northwestern Medicine

Roughly 60% of people no longer trust social media, and 58% want to hear from a person just like yourself. Social Media Specialist Megan Augustyniak will talk about how Northwestern Medicine is rebuilding that trust through micro-influencer "takeovers" by their patients and physicians.
1:30 PMBreak
1:45 PMTwitter toolboxes for staff
Leah Parker, Children's National

Senior Digital Marketing Specialist Leah Parker will talk about how Children's National has set up a process to help staff get started on Twitter. She'll explain how they walk staff through setting up accounts, updating profiles, and sharing content so they can tweet on their own.
2:15 PMBreak
2:30 PMA collaborative approach to social campaigns
Ashley Anderson, UCLA Health System

Social Media Manager Ashley Anderson will share how UCLA Health System launched an integrative campaign around colorectal screenings. She'll share how working across departments was key, as well as their process and strategy for content development and measurements for success.
3:00 PM Snack Break
3:30 PMHow to kick-start and analyze a social amplification program
Caryn Zengel, MedStar

Social Media Strategist Caryn Zengel will share how MedStar piloted a "super fan" amplification program and measured its success. The program was successful at a few hospitals, but she'll explain why they decided not to continue after two years in the market.
4:00 PMBreak
4:15 PMExpanding your social media infrastructure to operate as one
Therese Lockemy and Sara Feldman, Johns Hopkins Medicine

Johns Hopkins Medicine's Therese Lockemy and Sara Feldman will talk about how they set out to improve cohesiveness across disparate social media channels and increase user experience and collaboration through the expansion of enterprise-level infrastructure.
4:45 PMAdjourn
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. A shuttle will take us to Ampersea, where we'll have an unforgettable waterfront dining experience overlooking Baltimore’s Patapsco River. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Tuesday, June 4

(Members Only)

8:00 AMPrivate Tour
8:45 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
9:45 AMBreak
10:00 AMMember-Led Discussion: Keeping control of your social footprint and strategy
Led by Emily Stieber at Henry Ford Health System

There’s a lot of outside pressure to create Facebook groups, pages, Twitter handles, location pages -- the list is endless. With nurses and physicians having more access to social media, you as social media managers need to maintain control. Let’s discuss how we manage rogue channel requests and how you deal with opposition to your decision to say 'no.' We can also discuss when you say 'yes,' and how that aligns to overall social strategy goals and objectives.
10:30 AMBreak
10:45 AMMember-Led Discussion: A metric by any other name
Led by Eric Jones at St. Jude Children’s Research Hospital

In this discussion, we’ll talk about best practices for reporting and analyzing social media metrics. What’s valuable? What’s fluff? How should they be used? We can also discuss metric dashboards and how you present the data to key stakeholders.
11:15 AMBreak
11:30 AMMember-Led Discussion: Campaign improvement and alignment
Led by Alicia Schumacher at Avera Health

Campaign planning can be challenging, particularly when working with several key stakeholders. Strategy and timing can make or break execution, so when is the right time to engage the right people? In this discussion, we’ll talk about coordinating social organic and paid content, as well as working with agency partners.
12:00 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • Best practices to amplify news and media relations via social

  • Calculating ROI value for social care

  • Finding and incorporating influencers into social media strategy

  • Sharing patient stories from across the organization

  • Communicating to executives in a reserved and cautious environment

  • Managing Instagram API restrictions

  • How do you deal with upset patients and their families on social? Response plan?

1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:50 PMUnconference Round 3
3:20 PMBreak
3:30 PMUnconference Round 4
4:00 PMAdjourn