SocialMedia.org Health

Member Meeting 8

January 23-24, 2019 • Dallas, TX

Hosted by Scottish Rite for Children in Frisco

Member Meeting 8 Agenda:

Wednesday, January 23

(Members and Invited Guests)

12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 9.
12:50 PMHead to the Show & Tell Talk
1:00 PMShare your story
Lexie Feikema & Maggie Dingwell, Texas Scottish Rite Hospital for Children

Texas Scottish Rite Hospital for Children's Lexie Feikema and Maggie Dingwell will share how they expanded the opportunity to engage with patients through their user-generated content strategy. They'll go into detail about how they launched their "Share Your Story" program, the process behind it, and how it's performed in its first year.
1:30 PMBreak
1:45 PMSmart strategies for small social teams
Robbie Schneider, Franciscan Alliance

How does a team of one launch a new brand and new channels on social media? Franciscan Alliance's New Media Manager, Robbie Schneider, will share tips and tools to grow and manage your channels with a small team.
2:15 PMBreak
2:30 PMSocial media journalists: Best practices for creating engaging social content with patient and team member stories
Virginia Hock, Children's Health

External Communications Manager Virginia Hock will share the trials and successes of shifting Children's Health content strategy to focus solely on the stories of their patients and the meaningful work their team members provide on a daily basis. She'll talk about how they tried to revamp their Health and Wellness content to fit their social channels, and how they shifted to become "social media journalists" seeking out the patient and team member stories to feature, while also looking for internal sources to provide those rich stories.
3:00 PM Snack Break
3:30 PMListen to your patients and grow
Amanda Henson, Kindred Healthcare

Director of Online Reputation Management Amanda Henson will share an in-depth look at how Kindred Healthcare manages their online reputation, listens to their patients, and built a best-in-class online reputation management program. Get tips on managing and responding to reviews, encouraging new positive reviews ,and optimizing the use of those reviews internally and externally.
4:00 PMBreak
4:15 PMReimagining Pinterest
Kristen Holland Shear, UT Southwestern Medical Center

UT Southwestern Medical Center has recently revitalized their Pinterest page. Director of Digital and Social Media Kristen Holland Shear will discuss how it fits into their overall social media strategy and share examples of some content strategy success and failures on the platform.
4:45 PMAdjourn
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. A shuttle will take us to Tupelo Honey Southern Kitchen and Bar down the street. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, January 24

(Members Only)

8:30 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
9:00 AMTour of Texas Scottish Rite Hospital for Children
9:45 AMReturn from Tour and Head to Member-Led Discussions
10:00 AMMember-Led Discussion: New for '19
Led by Brad Haller and Bethany Pope, Mercy

Mercy will kick off a conversation about all the changes happening on social media (primarily Facebook) and how health systems may maximize them in the New Year... from watch parties and story ads to more robust analytics and posting features.
10:30 AMBreak
10:45 AMMember-Led Discussion: Lead generation and how social media can help boost business
Led by Audrey Roeder Seykora, Memorial Hermann Health System

As hospitals look to acquire more patients, social media can play an important role. In this discussion, we’ll talk about ways we’re leveraging lead generation tactics to help drive patient acquisition, including the use of lead magnets. We can also talk through challenges such as CRM integration, as well as the creation of strong calls to action.
11:15 AMBreak
11:30 AMMember-Led Discussion: The creation of an internal social media committee or council
Led by Jessica Laurendeau, Boston Children's Hospital

In this discussion, we'll explore the idea of creating an internal social media committee or council that can be made up of clinical, administrative, research, and non-marketing employees. This could be an opportunity to create more stakeholders for social programs, as well as uncover topics and help structure guidelines.
12:00 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • Best practices to amplify news and media relations via social

  • Calculating ROI value for social care

  • Finding and incorporating influencers into social media strategy

  • Sharing patient stories from across the organization

  • Communicating to executives in a reserved and cautious environment

  • Managing Instagram API restrictions

  • How do you deal with upset patients and their families on social? Response plan?

1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:50 PMUnconference Round 3
3:20 PMBreak
3:30 PMUnconference Round 4
4:00 PMAdjourn