SocialMedia.org Health

Member Meeting 10

October 15-16, 2019 • Sacramento, CA

Hosted by UC Davis Health

Member Meeting 10 Agenda:

Tuesday, October 15

(Members and Invited Guests)

12:00 PMLunch Discussions
Get here on time at noon and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at the meeting.
12:50 PMBreak
1:00 PMSocial marketing for mental health programs
Mary Renouf and Melissa Grace, Providence St. Joseph Health

Social Marketing and Communications Director Mary Renouf and Social Influencer Director Melissa Grace will break down how Providence St. Joseph Health teamed up with Well Being Trust and used social media marketing to start a youth mental health stigma reduction program.
1:30 PMBreak
1:40 PMLeveraging uniqueness to create user-friendly content
Sarah Heise and Lauren Suedkamp, UC Davis Health

Located in the Farm-to-Fork capital of Sacramento, Digital Content Strategist Sarah Heise and Social Media Strategist Lauren Suedkamp will share how UC Davis Health is uniquely working to put a delicious and healthy twist on hospital food by partnering with local farmers. What cool aspect of your organization sets you apart from the rest? And how can you use that to connect with a larger audience? This session will help you find a uniqueness in your organization and use that as social-driven content to connect with a broader audience.
2:10 PMBreak
2:20 PMIndustry Benchmarking Session
2:50 PMSnack Break
3:20 PM Making a splash with Baby Shark Week
Joanna Kerman, The Christ Hospital

The Christ Hospital Health Network joined forces with Newport Aquarium in Cincinnati to execute a one-of-a-kind spin on Discovery Channel's Shark Week: Baby Shark Week. Within days, Baby Shark Week received national and local news coverage. The Christ Hospital's Joanna Kerman will talk about how she and her team conceptualized, planned, and executed this viral campaign.
3:50 PMBreak
4:00 PMHow humanizing the hospital brand yielded success
Maggie Dingwell and Lexie Feikema, Texas Scottish Rite Hospital for Children

Texas Scottish Rite Hospital for Children's Maggie Dingwell and Lexie Feikema will share how they launched their #WeAreSRH campaign, taking internal videos and sharing them with their social audiences. They’ll talk through how, by sharing the more vulnerable side of the hospital, they were able to better connect with patients, families, and the general public.
4:30 PMAdjourn
4:45 PMMembers Board the Shuttle to Dinner
5:00 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together at Hook and Ladder Manufacturing Company. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Wednesday, October 16

(Members Only)

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
8:50 AMHead to the Member-Led Discussion
9:00 AMMember-Led Discussion: Developing (and enforcing) social media policy and standards for employees
Led by Lisa McMahan, Oregon Health & Science University

When an individual behaves badly in a public space, their employer is likely to hear about it. How does your team develop and communicate social media policies and standards to your employees – and to the public, when they’re demanding action? How do you draw the line between something that’s in poor taste and something that violates policy? Do you hold members of your leadership team to a higher standard than other employees? OHSU's Lisa McMahan will kick off a discussion on developing and enforcing social media policies and standards for employees.
9:30 AMBreak
9:40 AMMember-Led Discussion: After-hours coverage
Led by Bethany Pope, Mercy

Some of the most challenging people or cases can show up on our social media channels after hours — especially those complaining from the ER. Do you have social monitoring coverage after hours and on weekends? Do you rotate with others on your team? Join Bethany Pope from Mercy to kick off a discussion about handling these after-hours situations, setting up on-call rotations, or using agency support.
10:10 AMSnack Break
10:35 AMMember-Led Discussion: Easing the pain in the content development process
Thurston Hatcher, Rush

We count on a constant stream of strong, engaging content to populate our Facebook, Twitter, Instagram, and LinkedIn feeds. But limited time, resources, and even authority can pose mighty obstacles. Let’s talk about pain points in social media content development and how we overcome them.
11:05 AMBreak
11:15 AMLarge-Group Discussion: Diversifying your social platform strategy

Facebook has long been the bread and butter channel for hospitals, and while we know that really won’t change much, let’s talk about how we’re looking to diversify our social channel strategy as we head into 2020. In this conversation, we’ll benchmark our platform diversification strategies, our channel mixes, and the challenges and successes we face with each platform. We’ll also discuss how we’re approaching organic and paid spend on these channels, and how we’re growing our audiences.
11:45 AMLunch Discussions
12:25 PMUC Davis Special Guest Speakers

We'll be joined by UC Davis Children’s Hospital's Pediatric Resident, Lena Rothstein, D.O. and UC Davis Health's Assistant Professor of Emergency Medicine, Sarah Medeiros, M.D., M.P.H., who will talk about co-hosting the @KidsConsidered podcast and @EMPulsePodcast, respectively.
12:45 PMBreak
12:55 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • Best practices to amplify news and media relations via social

  • Calculating ROI value for social care

  • Finding and incorporating influencers into social media strategy

  • Sharing patient stories from across the organization

  • Communicating to executives in a reserved and cautious environment

  • Managing Instagram API restrictions

  • How do you deal with upset patients and their families on social? Response plan?

1:00 PMUnconference Round 1
1:30 PMBreak
1:40 PMUnconference Round 2
2:10 PMSnack Break
2:20 PMUnconference Round 3
2:50 PMBreak
3:00 PMUnconference Round 4
3:30 PMAdjourn