SocialMedia.org Health

Mini Member Meeting Hosted by The Johns Hopkins Hospital in Baltimore, MD

June 3, 2019

Here’s what you need to know for the meeting. Please RSVP below.

Who Attended

Adventist HealthCare, Carilion Clinic, Children’s Hospital of Pittsburgh Foundation, Cooper University Health Care, Dignity Health, Encompass Health, Forrest Health, Holy Name Medical Center, Houston Methodist, LifeBridge Health, Mary Washington Healthcare, Mayo Clinic, Northwestern Medicine, NYU Langone Health, Penn State Health, Prisma Health, Temple University Health System, University of Maryland Medical System, and UPMC Pinnacle.

Important Notes

  1. Only RSVP if you can definitely attend. This is a structured conversation with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. This meeting is confidential. You will be required to agree to our confidentiality rules when you register.

Details

  • Monday, June 3, 2019.
  • The Johns Hopkins Hospital (1800 Orleans Street, Baltimore, MD 21287).
  • 9:00 AM – 4:45 PM. Discussions start promptly at 9:00 AM, please be on time.

Please note: Non-members have to leave the facility at 4:59 PM. The members-only portion of the confidential Member Meeting begins at 5:00 PM with our Member Dinner.

What Happened

  • 9:00 AM – 9:30 AM — Breakfast Discussions and Introduction
  • 9:30 AM – 10:45 AM — Facilitated Conversation on What is Social Media’s Role in Healthcare
    • Hospitals are in a unique position when it comes to engaging with consumers and patients on social media. Hospitals are a source of health and wellness information, a service provider, and a pillar in the community. Let’s talk about the ways we’re fulfilling these areas when it comes to our social media content and engagement. What are we showing our audiences and what are we telling them? We’ll share successes as well as challenges we still face, and how we can continue to strengthen social media’s position within the marketing and communications funnel for our hospitals.
  • 10:55 AM – 12:00 PM — Small Group Discussions
  • 12:00 PM – 12:30 PM — Lunch Discussions
  • 12:30 PM – 1:00 PM — Special Guest Speaker: Johns Hopkins Medicine’s Dr. Meg Chisolm
  • 1:00 PM – 4:45 PM — Confidential Case Studies on Social Media Programs:
    • Northwestern Medicine’s Megan Augustyniak on rebuilding trust through micro-influencers
    • MedStar’s Caryn Zengel on how to kick-start and analyze a social amplification program
    • Johns Hopkins Medicine’s Therese Lockemy and Sara Feldman on expanding your social media infrastructure to operate as one
    • Children’s National’s Leah Parker on Twitter toolboxes for staff
    • UCLA Health System’s Ashley Anderson on how they worked across departments to launch an integrative campaign around colorectal screenings.

FAQ

Who’s going to be there?

Everyone in the room will be leading a social media program at a major hospital. This is a meeting for people like you, with jobs like yours, at organizations like yours — and problems like yours.

No vendors, sponsors, press, or junior / front-line staff allowed.

Attendees will be from member organizations and invited guests from similarly-sized hospitals.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Some early topics that have been suggested include:

  • Metrics and analytics benchmarking
  • How hospitals are leveraging and making the most of user generated content
  • Social content strategy and balancing inspirational vs. driving business
  • Reviews and reputation management
  • Paid social advertising and alignment with organic content strategy

What’s the format?

Here’s an explanation of the format from one of our other meetings. We’ve been running similar meetings for the past 12 years — it’s a very efficient format to get high value in limited time.

Why is there no fee and who is funding this?

SocialMedia.org Health is a community for people running social media at major hospitals. We have members-only meetings about four times a year. Because our meetings are confidential, we host smaller meetings for guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.

Registration is Closed