Who Can Join

No vendors. Big companies. Leaders only. (Yes, really.)

This is a vendor-free community for people like you, with jobs like yours, at companies like yours — and problems like yours.

This is the group for people leading the programs. Members are senior decision makers, along with their inner circle. You’ll be talking with people who are actually running the program, with experience and knowledge to share. Never find yourself with a recent hire, trainee, or junior staff.

Who’s in this group: senior leaders, major corporations, sophisticated programs. Qualifications:

Individual qualifications:

  • Decision maker: Members must be senior decision makers who set strategy and policy for social media programs. They have a seat at the table to determine strategy, control budgets, hire staff, and select third-party vendors.
  • Substantial professional experience: Members must have substantial professional experience in a directly related role (marketing, communications, PR, etc.). They need proven experience working alongside strategic decision makers.
  • Social media sophistication: Members must have knowledge and experience that allows them to contribute to high-level discussions regarding social media strategy and leadership.

Hospital qualifications:

  • No vendors.
  • Minimum size: At least $250M in revenue.
  • Sophisticated in social media: Must have well-established social media programs, senior teams, and industry knowledge to share.
  • Ethical, generous, and kind: Members must be trustworthy and uphold the highest standards of social media ethics.
  • North American-based and English-speaking: Member activities happen during U.S. business hours in English.

Every single participant and company is screened. No exceptions.

No vendors.

Absolutely no vendors will ever be allowed to participate in this organization. No exceptions. As a member, you will never get a sales pitch for anything, ever. There are no sponsors, and we will never give vendors access to you.

Big companies with sophisticated programs.

Every member company has $1B or more in revenue, with at least 4,000 employees. The members of this group have sophisticated programs and experience to share. Because the scale they operate on is just like yours, the solutions to the challenges often work for your organization — even when you’re in completely different industries.

Hands-on leaders who run the programs.

Every member you meet will be a senior leader who’s a decision maker with substantial professional experience. They understand the challenges you face and are ready to help.

This community is not a training organization and is not for front-line staff. It’s not for people in tactical roles. New hires, people in entry-level roles, and junior staff (even if they’re being groomed for a future leadership role) are not allowed.

The Conversations

See how the conversations work and what we talk about.