At this point, worrying about Facebook is in your job description. The 2020 Facebook ad boycott, the FTC lawsuit, continued brand safety concerns, misinformation, high-ranking employee defections, new ad limitations in 2021, and now Apple vs. Facebook — what’s next with this platform?
Join this confidential discussion to share your perspective on the Facebook dilemma. What does it mean for your hospital’s targeted ads now that Apple’s privacy policy will limit data collection in apps like Facebook? How will you diversify your ad spend in the coming year? Do we really have a choice when it comes to investing in the platform?